Banner Specifications


 Dimensions Full Size

Leaderboard

468x60

20K or less

Skyscraper

160x600

35K or less
The Big Box 300x250 45K or less

Mini Run-of-Site Banner

120x60

12-15K

Loop Limit: 5
Formats: GIF, JPG, HTML, Flash
Alt Text: Cannot exceed 70 Characters

 

Creative Deadlines:

  • GIF, JPEG, HTML – Two business days prior to start date.
  • Flash – Five business days prior to start date.
  • Linking URL must be submitted with creative.
  • All Flash creative needs to be exported to Flash version 6.
For instructions on Click Tag Code for your banner, click here.
Note: All events sites (such as GDConf.com, GDCAustin.com) will only take 120x600 Skyscraper.

For Event banner questions, please contact Jacey Correia.
For Gamasutra banner questions, please contact Rafael Vallin or your sales representative.

Flash:

  • Macromedia Flash version 6 or later
  • Creative must be delivered as a .SWF file
  • Must submit an image (JPG or GIF) to be served in case the user does not have flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image ad of the same size and shape.
  • Flash files require that an FSCommand be embedded in the file for publisher to track clicks.
  • Target value must be set to target=_parent
  • The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.

Third Party Serving:

  • Gamasutra Network allows third party rich media tags (IFRAME/ JavaScript/ATLAS) for the rotation of rich media, and requests standard third party tags (HREF, IMG SRC) for the use of GIF or JPG.

HTML: code cannot exceed 15K

Image Rotation: maximum of 3 creatives in rotation per campaign

Rich Media: accepted upon approval

Sales Contacts