Game Developer Magazine Audience

Game Developer magazine delivers to an elite, involved audience and is made by game developers, for game developers.

Your message will be delivered again and again as developers reference past issues for their valuable information, creating an ideal editorial environment to deliver your marketing message.

Game Developer magazine subscribers' primary line of business:*

  • 34% - Game Industry (including Publishing, Distribution, and Social Network Game Development)
  • 41% - Related Industry (including TV/Video/Film, Education, Tools/Middleware, and Multimedia Development)
  • 15% - Contract Game Development Services (including Animation/Graphic Arts, Programming, Script Writing, Music, QA, Production, and Contract Development)
  • 10% - Other industry

Game Developer magazine subscribers' job function:*

  • 29% - Programming/Engineering
  • 17% - Game Design
  • 16% - Other
  • 13% - Visual Arts
  • 13% - Business/Management
  • 9% - Production
  • 2% - Audio
  • 1% - Publishing

Game Developer magazine subscribers manage directly or indirectly 5-6 people in their company.*

Game Developer magazine subscribers are developing on the platforms below:

  • 71% - PC/Mac
  • 46% - Console
  • 26% - Mobile (Phones)
  • 15% - Handheld (DS, PSP)

Game Developer magazine subscribers are developing in these game genres:*

  • 24% - Action
  • 18% - Role Playing (RPG)
  • 12% - First Person Shooter (FPS)
  • 11% - Adventure
  • 11% - Puzzle
  • 9% - Education
  • 8% - Strategy
  • 4% - Sports
  • 3% - Racing/Driving

Game Developer magazine subscribers are currently involved in these gaming areas:*

  • 55% - Casual Games
  • 35% - Serious Games
  • 29% - Online Multiplayer
  • 23% - Mobile Games
  • 19% - Social Games (Facebook, MySpace, etc.)
  • 13% - Online Worlds
  • 8% - Advergaming
  • 5% - In-Game Advertising

Game Developer magazine subscribers are deeply involved in their organizations' decisions to purchase Hardware, Software, and Services.*

  • 69% - Are involved in purchasing hardware (products or technologies)
  • 79% - Are involved in purchasing software (products or technologies)
  • 65% - Are involved in purchasing services (contract, consulting, outsourcing)

*2009 State of Game Development Survey by Audience Insights


Game Developer brings you the highest quality, most targeted subscribers. Our screening process ensures that every subscriber is an experienced professional working in the game industry.

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