Game Developer Magazine Audience

Reach 90,000 developers, decision makers and influencers*

Game Developer Magazine subscribers are seasoned:*

Average 7 years of game industry experience
Have published 10.3 game titles
Manage directly or indirectly 4-5 people in their company

Game Developer Magazine subscribers are deeply involved in their organizations' decisions to purchase Hardware, Software, and Services.*

69% - Are involved in purchasing hardware (products or technologies)
79% - Are involved in purchasing software (products or technologies)
65% - Are involved in purchasing services (contract, consulting, outsourcing)

Game Developer Magazine subscribers purchase products throughout the development cycle:*

69% - evaluate and purchase hardware, software and services throughout the life cycle of their projects

Game Developer Magazine subscribers develop on multiple platforms:*

71% - PC/Mac
46% - Console
41% - Handheld Devices (Mobile Platforms)

Game Developer Magazine subscribers are currently involved in these gaming areas:*

55% - Casual Games
35% - Serious Games
29% - Online Multiplayer
23% - Mobile Games
19% - Social Games (Facebook, MySpace, etc.)
13% - Online Worlds
8% - Advergaming
5% - In-Game Advertising

Game Developer Magazine subscribers' job function:*

29% - Programming/Engineering
17% - Game Design
16% - Other
13% - Visual Arts
13% - Business/Management
9% - Production
2% - Audio

Game Developer Magazine subscribers count on GD Mag as a resource:*

Spend 2.6 hours reading each issue
Keep an average of 18 back issues

*Includes 2.5 pass along rate
**2009 State of Game Development Survey and 2008 Subscriber Study by Audience Insights

Game Developer brings you the highest quality, most targeted subscribers. Our screening process ensures that every subscriber is an experienced professional working in the game industry.

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