Sponsorship Opportunities
The Game Network of sites is home to the largest community of developers worldwide, with over 1,500,000 unique users per month from 70 countries, totaling 5,000,000 monthly page views.
Over 71% of Gamasutra members are directly involved in the purchase of new technologies, products and services, making Gamasutra an essential vehicle to consistently reach decision makers throughout the year.
Thought Leadership |
Marketing & Promotion |
LIVE Event Coverage
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Recruit Top Talent |
Thought Leadership Opportunities
Themed Resource Guides - $30,000
Duration: 3 months per resource guide
Sponsorships available: 3 per resource guide
Gamasutra.com offers Themed Resource Guides with exclusive "market specific" content surrounding Mobile, Tablet, Online, Console, Indie and Serious Games. The content is created by the Gama editorial staff, game industry leaders, and you, offering insight and thought leadership into the needs/challenges developers face in these markets.
Choose from the following Resource Guide Themes:
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Click on a thumbnail to enlarge:
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Homepage Visibility |
Comprehensive Resource Material |
Resource Guide Content Includes:
- (4) editorial articles per month, (1) per week, covering market specific topics (Gamasutra.com editorial staff and industry leaders to create)
- Archive of top articles posted on Gamasutra.com related to market (Gamasutra.com to provide)
- Video content from sessions at recent GDC Event (example: Smartphone Summit). (Gamasutra to select applicable video)
- (Up to 4) Sponsored Featured articles per month, (1) per week, covering marketing specific topics (content provided by sponsor - minimum 1000 words, maximum 5000 words). Article will also be posted in the Features Section
- (1) Webinar by sponsor, featuring talk on specific market topic, or product/service related to specific market
- (1) Audience Profile Survey's hosted within the Resource Guide, includes custom questions, company logo and call to action. Client responsible for survey questions, Gamasutra.com can collaborate. (additional surveys can be purchased)
Marketing Deliverables Include:
- Resource Guide "call out" box on Gamasutra.com homepage with description of resource guide and link to resource guide landing page. Includes company logo
- Resource Guide Site Skin. Background of Resource Guide landing page and all article landing pages within the Resource Guide to be skinned with Company Design/Logo/Creative (static image). Sponsor provides materials.
- View sample Site Skin HERE
- 728x90 banner for the Resource Guide section (creative supplied by client) See banner specs.
- 160x600 banner or the Resource Guide section (creative supplied by client) See banner specs.
- (3) newsletter ads in the Inside Gama Weekly and Gama Daily newsletter (position based on availability). Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL (client provides materials)
- (1) Custom Newsletter campaign reaching 52,000 subscribers. Client responsible for text and HTML.
- Lead Generation Form "call out box" with call to action for Gamasutra audience to receive more information about the sponsors products/services, link to download SDK or demo. Located within Resource Guide section. Sponsor to supply materials
Gama Section Sponsor
Deliver your company's Thought Leadership and brand value to specific feature sections on Gamasutra.com, including Programming, Art, Design, Production and Audio. These exclusive Section Sponsorships allows your company to have a direct association with all content posted in these sections all year long, giving you the ability to engage the needs/challenges of this audience through white papers, surveys, and technology and service education. All of this is wrapped up with a strong branding footprint including background skins, banners, and lead generation forms that capture 100% share of voice in your section.
12 Month Campaign - $80,000
(see image above for examples)
Emerging Markets: Console/PC Games, Social/Online Games, Smartphone/Tablet Games, Independent Games, Serious Games
Disciplines: Programming, Design, Audio, Art, Production, Jobs/Resumes
- Company Logo on Homepage of Gamasutra.com. Logo will appear next to section button throughout all associated pages.
- Company Logo to appear next to specific section header on top of page
- Section Site Skin. Background of the section landing page and all article landing pages within the section to be skinned with Company Design/Logo/Creative (static image). Sponsor provides materials.
- View sample Site Skin HERE
- 728x90 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- 160x600 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- (4) Audience Profile Survey's, (1) per quarter, hosted within the specific section includes custom questions, company logo and call to action. Client responsible for survey questions, Gamasutra.com can collaborate. (additional surveys can be purchased)
- (Up to 12) Sponsored Features to appear on the Homepage of Gamasutra.com, (1) per month. Article will also be posted in the Features Section. The Client is responsible for creating the features. Each feature includes:
- 1 month visibility on Gamasutra.com
- 2000 word Thought Leadership / Corporate Positioning Article
- (4) Custom Newsletter campaigns, (1) per quarter, reaching 52,000 subscribers. Client responsible for text and HTML.
- Lead Generation Form "call out box" with call to action for Gamasutra audience to receive more information about your products/services. Located on section homepage and within clients sponsored feature(s)
- (2) top and (3) middle position insertions in the Inside Gamasutra and Gama Daily Newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL (client provides materials)
*2 extra surveys can be purchased for a total of 6 throughout the year.
Cost is $5,000 per additional survey
6 Month Campaign - $45,000
(see image above for examples)
Emerging Markets: Console/PC Games, Social/Online Games, Smartphone/Tablet Games, Independent Games, Serious Games
Disciplines: Programming, Design, Audio, Art, Production, Jobs/Resumes
- Company Logo on Homepage of Gamasutra.com. Logo will appear next to section button throughout all associated pages.
- Company Logo to appear next to specific section header on top of page
- Section Site Skin. Background of the section landing page and all article landing pages within the section to be skinned with Company Design/Logo/Creative (static image). Sponsor provides materials.
- View sample Site Skin HERE
- 728x90 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- 160x600 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- (2) Audience Profile Survey's, (1) per quarter, hosted within the specific section includes custom questions, company logo and call to action. Client responsible for survey questions, Gamasutra.com can collaborate. (additional surveys can be purchased)
- (Up to 6) Sponsored Features to appear on the Homepage of Gamasutra.com, (1) per month. Article will also be posted in the Features Section. The Client is responsible for creating the features. Each feature includes:
- 1 month visibility on Gamasutra.com
- 2000 word Thought Leadership / Corporate Positioning Article
- (2) Custom Newsletter campaigns reaching 52,000 subscribers. Client responsible for text and HTML.
- Lead Generation Form "call out box" with call to action for Gamasutra audience to receive more information about your products/services. Located on section homepage and within clients sponsored feature(s)
- (1) top and (2) middle position insertions in the Inside Gamasutra and Gama Daily Newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL (client provides materials)
*2 extra surveys can be purchased for a total of 4 throughout the year.
Cost is $5,000 per additional survey
3 Month Campaign - $25,000
(see image above for examples)
Emerging Markets: Console/PC Games, Social/Online Games, Smartphone/Tablet Games, Independent Games, Serious Games
Disciplines: Programming, Design, Audio, Art, Production, Jobs/Resumes
- Company Logo on Homepage of Gamasutra.com. Logo will appear next to section button throughout all associated pages.
- Company Logo to appear next to specific section header on top of page
- Section Site Skin. Background of the section landing page and all article landing pages within the section to be skinned with Company Design/Logo/Creative (static image). Sponsor provides materials.
- View sample Site Skin HERE
- 728x90 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- 160x600 banner with 100% "share of voice" for the specific section (creative supplied by client) See banner specs.
- (1) Audience Profile Survey's, (1) per quarter, hosted within the specific section includes custom questions, company logo and call to action. Client responsible for survey questions, Gamasutra.com can collaborate. (additional surveys can be purchased)
- (Up to 3) Sponsored Features to appear on the Homepage of Gamasutra.com, (1) per month. Article will also be posted in the Features Section. The Client is responsible for creating the features. Each feature includes:
- 1 month visibility on Gamasutra.com
- 2000 word Thought Leadership / Corporate Positioning Article
- (1) Custom Newsletter campaign reaching 52,000 subscribers. Client responsible for text and HTML.
- Lead Generation Form "call out box" with call to action for Gamasutra audience to receive more information about your products/services. Located on section homepage and within clients sponsored feature(s)
- (1) top and (1) middle position insertions in the Inside Gamasutra and Gama Daily Newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL (client provides materials)
*2 extra surveys can be purchased for a total of 3 throughout the year.
Cost is $5,000 per additional survey
Webinar Program
Webinars are among the most effective online lead-generation vehicles available to technology and service providers. Utilize the webinar platform to inform, educate and drive thought leadership within the development community at a minimum cost.
Gamasutra.com's turnkey approach to web-based seminars allows sponsors the flexibility to lead the webinar discussion or co-host with a strategic partner who has had success utilizing their technology, product or service. We will manage a high-impact pre- and post-event strategic marketing campaign aimed at targeted segments of Gamasutra's audience of 1,000,000 unique users per month from over 70 countries around the globe.
Choose Webinar Type:
Click on a thumbnail to enlarge:
Collect qualified leads through targeted registration page |
Lead a webinar discussion or co-host with a strategic partner |
Interact with developers and drive Thought Leadership |
Sponsor Hosted Webinar - $15,000
Lead a webinar discussion or co-host with a strategic partner who has had success using your technology, product or service. Webinars are a powerful lead gen opportunity that also allows for developer education and Thought Leadership.
Gamasutra Webinars at a Glance
- View Sample Webinar Co-Hosted by Autodesk and EA
- Lead Generation: Guaranteed 200 registrants
- Simplicity: Gamasutra Webinars are completely turnkey, including audience development and complete project management. The Gamasutra Team will guide you through every step of the production with a detailed timeline and description of deliverables.
- Value: Direct access to the Game Network extensive audience and 6 months of additional marketing exposure on Gamasutra.com
Audience Development
- Gamasutra Homepage 160x60 webinar promotional button on right side of site for 1 month
- (1) Custom Newsletter sent to 52,000 opt-in subscribers. Client responsible for text and HTML
- (2) Inside Gamasutra and Gama Daily Newsletter ads. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL. (materials provided by client)
- Gamasutra Homepage 160x60 webinar promotional button on right side of site
- 160x600 run of site banner with 200,000 impressions for 1 month
- Post-event disc provided with webinar for client to use
- Archived viewing available for 6 months
Production Services
- The Gamasutra Team will project management the webinar from A-Z, including a schedule timeline, deliverable forms, and webinar presenter training prior to the event
- Post-show survey assessing the value of the content and overall experience of the attendees
Event Features
- One-hour live presentation (streaming audio and slides) complete with technical support and up to 10 speakers. Presentation to be given by the sponsor, or co-hosted with a strategic partner
- Webinar features include live Q&A, surveys, polling, live URL push
- Webinar registration page with 786x91 static image. Sponsor has access to all opt-in registrant information, including name, company, title, and email, for post-event follow-up
- Client responsibilities include speaker(s) and moderator, presentation content deliverables, email blast creative and web banners.
Gamasutra Edit Team Lead Webinar - $30,000
The Gamasutra Edit Team will lead a roundtable discussion that includes experts and industry luminaries on a topic of the sponsor's choice. Webinars are a powerful lead gen opportunity that also allows for developer education and Thought Leadership.
Gamasutra Webinars at a Glance
- View Sample Webinar Co-Hosted by Autodesk and EA
- Lead Generation: Guaranteed 200 registrants
- Simplicity: Gamasutra Webinars are completely turnkey, including audience development and complete project management. The Gamasutra Team will guide you through every step of the production with a detailed timeline and description of deliverables.
- Value: Direct access to the Game Network extensive audience and 6 months of additional marketing exposure on Gamasutra.com
Audience Development
- Gamasutra Homepage 160x60 webinar promotional button on right side of site for 1 month
- (1) Custom Newsletter sent to 52,000 opt-in subscribers. Client responsible for text and HTML
- (2) Inside Gamasutra and Gama Daily Newsletter ads. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL. (materials provided by client)
- Gamasutra Homepage 160x60 webinar promotional button on right side of site
- 160x600 run of site banner with 200,000 impressions for 1 month
- Post-event disc provided with webinar for client to use
- Archived viewing available for 6 months
Production Services
- The Gamasutra Team will project management the webinar from A-Z, including a schedule timeline, deliverable forms, and webinar presenter training prior to the event
- Post-show survey assessing the value of the content and overall experience of the attendees
Event Features
- One-hour live roundtable presentation (streaming audio and slides) complete with technical support. The Gamasutra Edit Team will lead a roundtable discussion that includes experts and industry luminaries on a topic of the sponsor's choice. The roundtable discussion will be between 5-10 speakers. The sponsor can have up to 2 speakers in the roundtable.
- Webinar features include live Q&A, surveys, polling, live URL push
- Webinar registration page with 786x91 static image. Sponsor has access to all opt-in registrant information, including name, company, title, and email, for post-event follow-up
- Client responsibilities include speaker(s) and moderator, presentation content deliverables, email blast creative and web banners.
Think Tank (6 month duration) - $150,000
The Think Tank is a custom editorial and community blog site within Gamasutra.com where respected industry luminaries will discuss, write articles and comment on the future of technology and game development. The Think Tank, "Presented by the Sponsor", will drive Thought Leadership and create an ecosystem that fosters spirited debate, sharing of best practices and collaboration among developers.
Editorial Content
The Gamasutra Edit Team will create an editorial timeline with articles and topics to keep the audience engaged throughout the duration of the Think Tank. These independent articles will be themed (with some multi-part articles) and include weekly developer Q&A allowing for different viewpoints to be shared. (Ask Sales Rep for sample content outline)
The Sponsor will have a major sidebar blog where staffers and partners can prominently discuss the independent editorial going on in the main section, as well as present news and views of the company's choice.
Content Deliverables:
- Custom community "Think-Tank" blog site will be created within Gamasutra.com at http://www.gamasutra.com/Thinktank (or URL similar to this) with custom layout for the 'homepage'. Gamasutra Team will design and create page with sponsor input, see screenshot above as sample.
- The "Think-Tank" community blog will be the focal point and located on the left hand side of the site. Gamasutra.com will be responsible for refreshing the content/blog posts 4x per month (Gamasutra.com publisher and editors will identify and contract with the industry "thought leaders and luminaries" to post on specific topics)
- GDC Vault Video Section with latest talks given at GDC Events that touch on some of the topics being blogged about on the "Think-Tank". This video section can also include Sponsor Flash-encoded video or video links with thumbnails.
- One Sponsored Feature per month over the 6 month duration, supplied by client and posted on the "Think-Tank" blog site, and in the Features Section of Gamasutra.com.
- Sponsored Feature is 1,000 word minimum/ 5,000 word maximum. Sponsor supplies content of article including any graphics and company logo)
- Comment Box will exist in a separate field under the "Think-Tank" blog – this is where a log of the comments associated with the posts can be tracked allowing for community feedback and completing the information loop.
- Sponsors blog to be positioned on the right hand side of the page – Sponsor will have complete access and admin rights to allow partners/ community members to publish posts. These posts will open in the Gamasutra.com "members" blog area
- RSS Feed to appear in right column of the "Think-Tank" with the latest Sponsor news from website
- A Developer Diary, located at http://www.gamasutra.com/"sponsorname"devdiary or a URL of Sponsors choice. The Developer Diary can be used by the Sponsors partners to show case what is being developed with the Sponsors technology–with best practice tips and knowledge sharing. Or can be used by the Sponsor's developers. This will include a button on the "Think-Tank" homepage as a traffic driver.
Marketing
The Think Tank will be branded as a Thought Leadership forum on Gamasutra.com, presented by the Sponsor. The marketing campaign will consist of several key drivers across multiple Game Network products, including Gamasutra.com, GD Mag and the Game Developers Conference.
Marketing Deliverables:
- Gamasutra.com Homepage Site Skin (exclusive) to run for 1st week of "Think-Thank" blog site launch. Includes background skin of the entire Gamasutra.com Homepage with Company Design/Logo/Creative. (sponsor provides materials). Guaranteed 120,000 impressions.
- View sample Site Skin HERE
- "Think-Tank" callout on Gamasutra Homepage below main login/profile. Call out will appear in Gamasutra's "Custom sites" box with logo and link - guarantees at least 500,000 appearances per month, and many more depending on whether we have other custom sites running.
- (6) Inside Gamasutra and Gama Daily newsletter ads (position based on availability). Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL (client provides materials)
- (3) Custom Newsletter campaigns reaching 52,000 subscribers. Custom Newsletter campaigns sent Bi-Monthly during 6 month campaign. Client responsible for text and HTML.
- 160x600 run of site banner on Gamasutra.com with 150,000 impressions per month for 6 months, for a total of 900,000 impressions. (creative provided by client and can be changed once per month). See banner specs.
- 728x90 banner located on the top page of the Community "Think–Tank" blog site. 100% share of voice (change change creative once per month). See banner specs.
- 300x250 banner located on the page of the Community "Think – Tank" blog site. 100% share of voice (change change creative once per month). See banner specs.
Custom Micro-Site
The Game Network offers turnkey solutions for building custom websites within Gamasutra.com, the game industry's leading website, reaching over 1,000,000 unique users per month from over 70 countries around the globe. Utilize the Gamasutra platform to inform, educate and generate leads from top companies and developers in the game space.
12 Month Campaign - $220,000
Content Specifics:
- Custom subsite within Gamasutra.com with custom layout and design for the subsite homepage. (Client to supply logo and graphic layout for homepage, Gamasutra.com to collaborate on design)
- (Up to 4) themed features per month for 12 months, (48) features total, on Gamasutra.com and custom subsite. Articles supplied by client, Gamasutra.com to collaborate on topics – 1000 word minimum, 5000 word maximum.
- White-bordered call out box on Gamasutra.com front page with logo and link to new article as it appears (Active for one week after each new article appears.)
- Articles posted as sponsored feature within Features Section of Gamasutra.com and in custom subsite
- View Gamasutra Features section HERE
- View sample feature HERE
- Introduction text on subsite page to change every month to reflect the latest article and link to suitable resources on that article (client to supply text/links)
- Feed to appear in left or right column of subsite with latest developer news from separate blog site that Gamasutra.com will set up or of client choice.
- A Movable Type templated weblog, with a URL of your choice. (Multiple developers can post targeting game developers directly)
- View sample blog post HERE
- Themed streaming Flash-encoded video to appear in right or left column of subsite (maximum 15 minutes of video per update, client to supply video or link to client video presented on GDC Vault)
- (4) Game Developer Magazine white paper ads, once per quarter, (client can package articles from micro-site, supply new content or simply use as marketing vehicle
Marketing Campaign:
- Gamasutra.com Homepage Site Skin to run for 1st week of subsite launch. Includes background skin of the entire Gamasutra.com Homepage with Company Design/Logo/Creative. (sponsor provides materials). Guaranteed 120,000 impressions.
- View sample site skin HERE
- Subsite entry point button on Gamasutra.com front page for entire 12 months. Includes rotating inventory in 177x40 'Custom sites' box with logo and link. Guarantees at least 750,000 appearances per month, and many more depending on whether we have other custom sites running. (button will appear below the main feature link on the front page of Gamasutra.com)
- (12) newsletter ads to run in the Inside Gamasutra Weekly and Gama Daily newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL. (materials provided by client)
- Subsite description and overview listed in Gamasutra.com "Features Section".
- 160x600 web banner to run across Game Network Sites (including Gamasutra.com, and GDC event websites) – 300,000 total impressions per month for 12 months, for a total of 3,600,000 impressions (creative provided by client)
- White-bordered call out box on Gamasutra.com front page with logo and link to new article as it appears (Active for one week after each new article appears.) See banner specs.
- 4 Custom Newsletter campaigns, (1) each quarter, reaching 52,000 subscribers. Client responsible for text and HTML.
Client Responsibilities:
Are listed above, but will be spelled out in complete detail with milestones, deadlines and will include editorial input into article specifics, etc.
6 Month Campaign
Content Specifics:
- Custom subsite within Gamasutra.com with custom layout and design for the subsite homepage. (Client to supply logo and graphic layout for homepage, Gamasutra.com to collaborate on design)
- (Up to 4) themed features per month for 6 months, (24) features total, on Gamasutra.com and custom subsite. Articles supplied by client, Gamasutra.com to collaborate on topics – 1000 word minimum, 5000 word maximum.
- White-bordered call out box on Gamasutra.com front page with logo and link to new article as it appears (Active for one week after each new article appears.)
- Articles posted as sponsored feature within Features Section of Gamasutra.com and in custom subsite
- View Gamasutra Features section HERE
- View sample feature HERE
- Introduction text on subsite page to change every month to reflect the latest article and link to suitable resources on that article (client to supply text/links)
- Feed to appear in left or right column of subsite with latest developer news from separate blog site that Gamasutra.com will set up or of client choice.
- A Movable Type templated weblog, with a URL of your choice. (Multiple developers can post targeting game developers directly)
- View sample blog post HERE
- Themed streaming Flash-encoded video to appear in right or left column of subsite (maximum 15 minutes of video per update, client to supply video or link to client video presented on GDC Vault)
- (2) Game Developer Magazine white paper ads (client can package articles from micro-site, supply new content or simply use as marketing vehicle
Marketing Campaign:
- Gamasutra.com Homepage Site Skin to run for 1st week of subsite launch. Includes background skin of the entire Gamasutra.com Homepage with Company Design/Logo/Creative. (sponsor provides materials). Guaranteed 120,000 impressions.
- View sample site skin HERE
- Subsite entry point button on Gamasutra.com front page for 6 months. Includes Rotating inventory in 177x40 'Custom sites' box with logo and link. Guarantees at least 750,000 appearances per month, and many more depending on whether we have other custom sites running. (button will appear below the main feature link on the front page of Gamasutra.com)
- (6) newsletter ads to run in the Inside Gamasutra Weekly and Gama Daily newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscripers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo and URL. (materials provided by client)
- Subsite description and overview listed in Gamasutra.com page "Features Section"
- 160x600 web banner to run across Game Network Sites (including Gamasutra.com, and GDC event websites) – 300,000 total impressions per month for 6 months, for a total of 1,800,000 impressions (creative provided by client) See banner specs.
- White-bordered call out box on Gamasutra.com front page with logo and link to new article as it appears (Active for one week after each new article appears.)
- (2) Custom Newsletter campaigns reaching 52,000 subscribers. Client responsible for text and HTML.
Client Responsibilities:
Are listed above, but will be spelled out in complete detail with milestones, deadlines and include editorial input into article specifics, etc.
Marketing & Promotions
Custom Site Skin (Exclusive)
Wrap the ecosystem of Gamasutra.com into your arms. The Gamasutra site skin allows you to take over the entire background of specific Gamasutra pages, including the Homepage, News, Jobs and discipline sections (programming, art, design, audio, production).
| Gama Page | Duration | Impressions | Cost |
| Main Homepage | 1 week | 120,000 | $7,500 |
| News | 1 week | 212,000 | $10,000 |
| Market Section choose: Programming, Production, Jobs/Resumes, Design, Art |
1 month | 150,000 | $7,500 |
| Disciplines Section choose: Independent Game, Serious Games, Smartphone/Tablet Games, Social/Online Games, Audio, Console/PC Games |
1 month | 150,000 | $7,500 |
Email Newsletters
Leverage Gamasutra's audience of nearly 200,000 opt-in subscribers across its network of newsletters. Whether you are looking to message the industry at large or target developers in specific market sectors, Gamasutra has a newsletter that fits your strategy.
Choose Newsletter Sponsorship
Inside Gamasutra and Gama Daily Newsletter Sponsorship
Inside Gamasutra and GamaDaily reach over 85,500 game industry professionals 5 times a week - that's over 181,500 impressions!
- GamaDaily: GamaDaily features the top news stories and features posted from the previous day on Gamasutra.com. It is delivered to over 24,000 subscribers daily.
- Inside Gamasutra: Inside Gamasutra contains news, features and job posts from the previous week on Gamasutra.com. It is delivered to over 61,500 opt-in subscribers every Thursday morning.
| Top Position | Middle Position | |
| (1) Inside Gamasutra & (1) week of GamaDaily Email Sponsorship | $5,000 | $3,500 |
| (2) Inside Gamasutra & (2) weeks of GamaDaily Email Sponsorships | $8,500 | $5,950 |
Deliverables Include:
- 75-word text insertion and URL of sponsor's choice
- 300x250 logo (non-animated gif or jpg)
- Ask rep for date availability
Market Specific Newsletter Sponsorships
Gamasutra offers market specific newsletters targeting emerging sectors of the game industry, including Mobile, Serious Games, Education and Career Development.
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Gamasutra Career Newsletter: Reach top level developers looking for career opportunities. Delivered weekly to over 33,000 subscribers. |
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Gamasutra Smartphone & Tablet Games Newsletter: Reach mobile, tablet and handheld device developers. Delivered twice monthly. |
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Gamasutra Serious Games Newsletter: Covering all aspects of Serious Games including industry and product news, tools and game development. Delivered monthly to over 30,000 subscribers. |
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Game Career Guide Newsletter: Reach University/Education professionals, students, indies and hobbyists. Delivered twice monthly to over 23,000 subscribers. |
Newsletter Pricing:
| Top Position | $3,500 |  |
| Middle Position | $2,500 | |
Deliverables Include:
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Sponsored Feature - $5,000
Engage the Gamasutra audience with your own custom message. Drive Thought Leadership, educate developers, submit a whitepaper or a case study. The community is hungry for an inside look, news, and substance from companies, especially those offering new and exciting products or services. The opportunity to capture this audience with content created by you is unlike any other.
Click on a thumbnail to enlarge:
Homepage Visibility |
Feature Page Visibility |
Custom Content |
Sponsored Feature Deliverables:
- Client creates feature and supplies graphics/logo within article (5000 word limit)
- Client has ability to embed video
- Article receives homepage visibility on Gamasutra for 14 days in Feature column. Includes thumbnail image or company logo.
- Article listed in Features Section of Gamasutra.com for (1) month. Feature article will then remain archived and searchable indefinitely
- 160x600 ROS banner on Gamasutra for 1 month
- Gamasutra provides layout and sends proof for final signoff/approval before deployment
*Limit of (4) sponsored features per month, see rep for availability
Gama Custom Newsletter - $10,000 net
Newsletter dates are available on a first come first serve basis
Gamasutra has a custom direct request, opt-in email newsletter that reaches 52,000 subscribers each month. The advertiser is responsible for the text and HTML, this is the perfect way to have 100% control over your message. The advertiser can reap the benefits of an average 12% open rate. Always sent in association with Gamasutra.com.
Banner Ad Rates
The Gamasutra.com Network of Sites is home to the largest community of developers worldwide, with over 1,500,000 unique users per month from 70 countries, totaling 5,000,000 monthly page views.
Over 71% of Gamasutra members are directly involved in the purchase of new technologies, products and services, making Gamasutra an essential vehicle to consistently reach decision makers throughout the year.
Choose the following site for banner pricing:
Gamasutra Banner Rates
Frequency |
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| 1 month | 3 months (15%) | 6 months (25%) | |
| Impressions | 200,000 | 600,000 | 1.2 million |
| 160x600 | $4,000 | $10,200 | $18,000 |
| 300x250 | $4,000 | $10,200 | $18,000 |
| 728x90 | $3,500 | $8,925 | $15,750 |
Weekly banner rates are available, contact us for more details.
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Affiliated Site Sponsorships (1 month duration)
Gamasutra's affiliated sites gives exclusive coverage to key sectors of the game industry, offering the latest news, blogs, interviews and expert analysis. As the exclusive sponsor, you get 25% share of voice on these sites.
Choose the following affiliated site to sponsor for 1 month:
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$4,000 (4 available per month) |
A daily blog representing the latest news, reviews and interviews of the independent scene – from an independent perspective.
IndieGames.com Statistics*:
*Omniture Site Catalyst statistics, October 2011 |
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1 Month Sponsorship Includes:
- Homepage call-out box on right hand side, includes 75 word sponsor description and logo (sponsor to supply materials)
- 160x000 run of site banner with 100% share of voice in top banner location
Audience Survey - $10,000
Generate qualified leads for your product or service through targeted surveys on Gamasutra.com. The survey will be heavily marketed through Gamasutra's homepage, custom newsletters, banners and more.
Click on a thumbnail to enlarge:
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Prominent Homepage Visibility |
Customized Survey Questions |
Survey Deliverables:
- 10 custom survey questions created by the client. The survey will be hosted on Survey Monkey. We strongly recommend client offers a prize in association with taking the survey to boost # of participants.
- Survey will be promoted for 1 month using several Gamastura marketing vehicles, including:
- Gamasutra Homepage callout box with company logo and link to survey for 1 week
- (1) Custom Newsletter distributed to over 50,000 developers (client provides, view deliverables)
- (2) Newsletter ads in Inside Gamasutra and Gama Daily newsletters. Inside Gama Weekly reaches over 60,000 subscribers and Gama Daily reaches 28,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad
- 160x600 ROS banner for 1 month (150,000 impressions)
- 300x250 ROS banner for 1 month (150,000 impressions)
- 728x90 ROS banner for 1 month (150,000 impressions)
Contractor Enhancements
Gain instant access to the global game development community
Gamasutra.com understands the growing importance of contractors and outsourcers in the creation of games. Partner with us to have the best of both worlds a complete integrated marketing plan both print and online.
With our contractors section online, separate your company from the pack with a company profile, logo, contact information and success stories. It is a great way for the Gamasutra audience to get to know your company and how to do business with you.
Click on a thumbnail to enlarge:
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Premiere - $1,000
Duration: 12 months
Slot Positions: 1-10 (up to 3 sponsors per slot)
Package Contents: Premiere enhancements are located on the Gamasutra.com home page and contractor homepages. These enhancements are segmented by 10 specific categories of expertise every time page is refreshed all 10 slots will rotate within the specific category.
- Includes 120x60 static logo and basic company/contact information (maximum 50 words).This business card will appear on the Contractors Homepage, 1 Primary category and 3 Sub categories of your choosing. All categories beyond that will appear as a basic enhancement.
- 250x250 static or flash logo (no tracking functionality) on company profile page, ability to upload work, top page priority enhancement in each category of expertise, etc.
Featured - $500
Duration: 12 months
Slot Positions: 11-20
Package Contents: Featured enhancements located on the Gamasutra.com and contractor homepages. Slots are rotated every time page is refreshed.
- Includes 120x60 static logo and basic company/contact information (maximum 50 words).This business card will appear on the Contractors Homepage, 1 Primary category and 3 Sub categories of your choosing. All categories beyond that will appear as a basic enhancement.
- 250x250 static logo on company profile page.
Enhanced - $50
Duration: 12 months
Slot Positions: 20+
Package Contents: basic enhancement information and name/company will be placed ahead of the free listings
- Basic company profile page
Live Event Coverage
Exclusive Live Event Coverage
Gamasutra.com delivers in-depth coverage of GDC Events, including real-time news, product announcements and original features wrapped up in an online micro-site and featured on the homepage. Gamasutra's audience of 1,000,000 users per month depend on this coverage to keep them informed about breaking news, and the latest tools, technologies and services available to them to create games.
Choose the following GDC Event coverage to sponsor:
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GDC 2012 Platinum - $20,000 |
GDC Europe 2011 Gold - $5,000 |
GDC Online 2011 Gold - $5,000 |
GDC China 2011 Platinum - $10,000 |
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D.I.C.E. Summit 2011 Platinum - $7,500 |
E3 Expo 2011 Platinum - $7,500 |
SIGGRAPH 2011 Platinum - $7,500 |
gamescom 2011 Platinum - $7,000 |
Click on a thumbnail to enlarge:
Homepage Visibility |
Event Coverage Microsite |
Live Coverage Deliverables:
- Event Coverage callout box on the Gamasutra.com homepage with sponsor logo
- GDC Event themed microsite with real-time coverage of GDC event live for (1) month then archived and searchable indefinitely
- Gamasutra Homepage Site Skin for entire week of the sponsored GDC Event takes place. Includes background skin of the entire Gamasutra.com Homepage with Sponsor Design/Logo/Creative. (sponsor provides materials). Guaranteed 100,000 impressions.
- View sample site skin HERE
- View Ad Specs
- Custom Sponsor Site Skin set as background on main GDC coverage landing page and all subsequent article landing pages. Sponsor to provide materials
- Company side-bar callout box on main GDC Coverage landing page and all subsequent article landing pages. Includes 75 word text description, company logo and URL
- 728x90 run of site banner on Gamasutra.com (to run entire month of the sponsored GDC Event micro-site).
Live Coverage Deliverables:
- Event Coverage callout box on the Gamasutra.com homepage with sponsor logo
- GDC Event themed microsite with real-time coverage of GDC event live for (1) month then archived and searchable indefinitely
- Company side-bar callout box titled Gold Sponsor on main GDC Coverage landing page and all subsequent article landing pages. Includes company logo and URL
- 728x90 run of site banner on Gamasutra.com (to run entire month of the sponsored GDC Event micro-site).
- Inside Gamasutra Newsletter ad (position depends on availability)
For more information, fill out a Request for Proposal Form.
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