Sponsorship Opportunities
The Game Network of sites is home to the largest community of developers worldwide, with over 1,500,000 unique users per month from 70 countries, totaling 5,000,000 monthly page views.
Over 71% of Gamasutra members are directly involved in the purchase of new technologies, products and services, making Gamasutra an essential vehicle to consistently reach decision makers throughout the year.
Thought Leadership
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Marketing & Promotion |
Recruit Top Talent |
Thought Leadership Opportunities
Gamasutra Section Sponsorship
Deliver your company's Thought Leadership and brand value to specific feature sections on Gamasutra.com. These exclusive Section Sponsorships allows your company to have a direct association with relevant content posted in these sections, giving you the ability to engage the needs/challenges of this audience through white papers, surveys, and technology. All of this is wrapped up with a strong branding footprint including background skins, banner roadblocks, homepage visibility and more.
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Section Site Skin, Callout Box, and Sponsorship Mention |
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Dynamic Roadblock around relevant article and feature stories |
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Gamasutra Homepage Page Visibility |
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Audience Survey and Sponsor Sliver Promotion |
3 Month Campaign - $30,000
Emerging Markets: Console/PC Games, Social/Online Games, Smartphone/Tablet Games, Independent Games
Disciplines: Programming, Design, Biz/Marketing, Art, Production, Jobs/Resumes
- Section Site Skin takes over background of the section landing page, receiving 100% "share of voice". Sponsor provides creative assets, see deliverables here. If a site skin is not available, you can replace it with the following banners:
- 728x90 leaderboard with 100% "share of voice" on the Section landing page. See banner specs.
- 160x600 skyscraper with 100% "share of voice" on the Section landing page. See banner specs.
- 160x160 sponsor tile with 100% "share of voice" on the Section landing page. See banner specs.
- Sponsor side-bar callout box with 100% SOV on section landing page. Includes 75 word text description, company logo and URL
- "In Association with" mention w/logo on Section landing page header. Sponsor to supply logo.
- Dynamic Roadblock that synchronizes the Sponsor Call-Out box, 728x90, 160x600, and 160x160 banners to appear at the same time within the sections article pages creating a complete page takeover. Dynamic Roadblocks will rotate at 50% SOV within all related section article pages. Creative supplied by client. See banner specs.
- 160x160 Sponsor Tile banner delivered on Homepage and throughout Gamasutra.com. See Sponsor Tile specs.
- Newsletter campaign targets highly engaged Gamasutra readers:
- (1) Custom Newsletter delivered to 50,000 subscribers. Client responsible for text and HTML. Gamasutra will send to 3rd party opt-in list. See Custom Newsletter specs.
- (1) Top and (1) Middle position insertions in the Inside Gamasutra and GamaDaily Newsletters. Inside Gamasutra Weekly reaches over 48,800 subscribers and GamaDaily reaches 25,000 subscribers 5x per week Newsletter insertion include 75-100 words text description on products/services, 300x250 logo/image and URL (client provides materials). See Email Newsletter Specs.
- (1) Audience Profile Survey hosted within the specific section includes custom questions, company logo and call to action. Client responsible for survey questions. Gamasutra marketing available to consult on survey topics and questions.
- 650x60 Sponsor Sliver banner located within the specific section encourages readers to complete survey. See Survey Sliver specs.
- For the best response rate, we highly recommend using 1 newsletter insertions to promote the survey.
- (Up to 3) Sponsored Features to appear on the Homepage of Gamasutra.com, (1) per month. Article will also be posted in the Features Section and the specific section. The Client is responsible for writing the article. See Sponsored Features for deliverables.
1 Month Campaign - $15,000
- "In Association with" mention w/logo on Section landing page header. Sponsor to supply logo.
- Sponsor side-bar callout box with 100% SOV on Section landing page. Includes 75 word text description, company logo and URL
- Dynamic Roadblocks that synchronize the Sponsor Call-Out box, 728x90, 160x600, and 160x160 banners to appear at the same time within the sections article pages creating a complete page takeover. Dynamic Roadblocks will rotate at 50% SOV within all related section article pages. Creative supplied by client. See banner specs.
- 160x160 Sponsored Tile banner delivered on Homepage and throughout Gamasutra.com. See Sponsor Tile specs.
- (1) Sponsored Features to appear on the Homepage of Gamasutra.com. Article will also be posted in the Features Section and the specific section. The Client is responsible for writing the article. See Sponsored Features for deliverables.
- (1) ad position in the Inside Gamasutra and GamaDaily Newsletters (position depends on availability). Inside Gamasutra Weekly reaches over 48,800 subscribers and GamaDaily reaches 25,000 subscribers 5x per week Newsletter insertion include 75-100 words text description on products/services, 300x250 logo/image and URL (client provides materials). See Email Newsletter Specs.
Webinar Program
Webinars are among the most effective online lead-generation vehicles available to technology and service providers. Utilize the webinar platform to inform, educate and drive thought leadership within the development community at a minimum cost.
Gamasutra's turnkey approach to web-based seminars allows sponsors the flexibility to lead the webinar discussion or co-host with a strategic partner who has had success utilizing their technology, product or service. We will manage a high-impact pre- and post-event strategic marketing campaign aimed at targeted segments of Gamasutra's audience of 1,000,000 unique users per month from over 70 countries around the globe.
Choose Webinar Type:
Click on a thumbnail to enlarge:
Collect qualified leads through targeted registration page |
Lead a webinar discussion or co-host with a strategic partner |
Interact with developers and drive Thought Leadership |
Sponsor Hosted Webinar - $15,000
Lead a webinar discussion or co-host with a strategic partner who has had success using your technology, product or service. Webinars are a powerful lead generation opportunity that also allows for developer education and Thought Leadership.
Gamasutra Webinars at a Glance
- View Sample Webinar Co-Hosted by Autodesk and EA
- Lead Generation: Guaranteed 200 registrants
- Simplicity: Gamasutra Webinars are completely turnkey, including audience development and complete project management. The Gamasutra Team will guide you through every step of the production with a detailed timeline and description of deliverables.
- Value: Direct access to the Game Network extensive audience and 6 months of additional marketing exposure on Gamasutra.com
Audience Development
- Gamasutra Homepage and ROS 177x59 Event Button below Gamasutra's left-hand navigation bar. See Event Button specs.
- (1) Custom Newsletter sent to 50,000 opt-in subscribers. Client responsible for text and HTML. See Custom Newsletter specs.
- (2) Inside Gamasutra and Gama Daily Newsletter ads. Inside Gama Weekly reaches over 48,800 subscribers and Gama Daily reaches 25,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo/image and URL (materials provided by client). See Email Newsletter specs for example.
- 160x160 Sponsor Square banner delivered on Homepage and throughout Gamasutra.com. See Sponsor Square specs.
- 160x600 run of site banner with 200,000 impressions for 1 month
- See banner specs
- Post-event disc provided with webinar for client to use
- Archived viewing available for 6 months
Production Services
- The Gamasutra Team will project manage the webinar from A-Z, including a schedule timeline, deliverable forms, and webinar presenter training prior to the event
- Post-show survey assessing the value of the content and overall experience of the attendees
Event Features
- One-hour live presentation (streaming audio and slides) complete with technical support and up to 10 speakers. Presentation to be given by the sponsor, or co-hosted with a strategic partner
- Webinar features include live Q&A, surveys, polling, live URL push
- Webinar registration page with 786x91 static image. Sponsor has access to all opt-in registrant information, including name, company, title, and email, for post-event follow-up
- Client responsibilities include speaker(s) and moderator, presentation content deliverables, email blast creative and web banners.
Gamasutra Edit Team Lead Webinar - $25,000
The Gamasutra Edit Team will lead a roundtable discussion that includes experts and industry luminaries on a topic of the sponsor's choice. Webinars are a powerful lead generation opportunity that also allows for developer education and Thought Leadership.
Gamasutra Webinars at a Glance
- View Sample Webinar Co-Hosted by Autodesk and EA
- Lead Generation: Guaranteed 200 registrants
- Simplicity: Gamasutra Webinars are completely turnkey, including audience development and complete project management. The Gamasutra Team will guide you through every step of the production with a detailed timeline and description of deliverables.
- Value: Direct access to the Game Network extensive audience and 6 months of additional marketing exposure on Gamasutra.com
Audience Development
- Gamasutra Homepage and ROS 177x59 Event Button below Gamasutra's left-hand navigation bar. See Event Button specs.
- (1) Custom Newsletter sent to 50,000 opt-in subscribers. Client responsible for text and HTML. See Custom Newsletter specs.
- (2) Inside Gamasutra and Gama Daily Newsletter ads. Inside Gama Weekly reaches over 48,800 subscribers and Gama Daily reaches 25,000 subscribers 5x per week for a total reach of 200,000 subscribers per newsletter ad. Newsletter ads include 75-100 words text description on products/services, 300x250 logo/image and URL. (materials provided by client). See Email Newsletter specs for example.
- 160x160 Sponsor Square banner delivered on Homepage and throughout Gamasutra.com. See Sponsor Square specs.
- 160x600 run of site banner with 200,000 impressions for 1 month
- Post-event disc provided with webinar for client to use
- Archived viewing available for 6 months
Production Services
- The Gamasutra Team will project manage the webinar from A-Z, including a schedule timeline, deliverable forms, and webinar presenter training prior to the event
- Post-show survey assessing the value of the content and overall experience of the attendees
Event Features
- One-hour live roundtable presentation (streaming audio and slides) complete with technical support. The Gamasutra Edit Team will lead a roundtable discussion that includes experts and industry luminaries on a topic of the sponsor's choice. The roundtable discussion will be between 5-10 speakers. The sponsor can have up to 2 speakers in the roundtable.
- Webinar features include live Q&A, surveys, polling, live URL push
- Webinar registration page with 786x91 static image. Sponsor has access to all opt-in registrant information, including name, company, title, and email, for post-event follow-up
- Client responsibilities include speaker(s) and moderator, presentation content deliverables, email blast creative and web banners.
GDC and major industry events LIVE coverage
Gamasutra.com delivers in-depth coverage of GDC and major game industry events, including real-time news, product announcements and original features wrapped up in an online micro-site and featured on the homepage. Gamasutra's audience of 1,000,000 unique users per month depend on this coverage to keep them informed about breaking news, and the latest tools, technologies and services available to them to create games.
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Event Live Coverage Page |
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Homepage Visibility – Event Button and Sponsor Tile |
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Dynamic Roadblock around event related article and feature stories |
Choose the following GDC Event coverage to sponsor:
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GDC 2013 Platinum - $25,000 Gold - $15,000 |
GDC Europe 2013 featuring gamescom Gold - $8,000 |
GDC Next 2013 co-located with ADC Gold - $8,000 |
GDC China 2013 Platinum - $10,000 Gold - $5,000 |
| *ask our Gamasutra Sales Team about additional industry events available for sponsorship. | |||
Live Coverage Deliverables:
- Gamasutra Homepage and ROS 177x59 Event Button below Gamasutra's left-hand navigation bar. Gamasutra creates event button, sponsor supplies logo.
- 160x160 Sponsor Tile delivered on Homepage and throughout Gamasutra.com. See Sponsor Tile specs.
- GDC/Event themed Event Page with real-time coverage for (1) month then archived and searchable indefinitely
- "In Association with" mention on Event Page header and Event Button running on Homepage and throughout Gamasutra.com. Sponsor to supply logo.
- Gamasutra Homepage Site Skin for entire week of the sponsored Event takes place. Includes background skin of the entire Gamasutra.com Homepage with Sponsor Design/Logo/Creative. (sponsor provides materials). Guaranteed 100,000 impressions.
- View sample site skin HERE
- View Ad Specs
- Custom Sponsor Site Skin set as background with 100% SOV on event coverage landing page. Sponsor to provide materials. If a site skin is not available, you can replace it with the following banners:
- 728x90 leaderboard with 100% "share of voice" the event landing page. See banner specs.
- 160x600 skyscraper with 100% "share of voice" on the event landing page. See banner specs.
- 160x160 sponsor tile with 100% "share of voice" on the event landing page. See banner specs.
- Company side-bar callout box with 100% SOV on the event coverage landing page. Includes 75 word text description, company logo and URL
- Dynamic Roadblock that synchronizes the Sponsor Call-Out box, 728x90, 160x600, and 160x160 banners to appear at the same time within the event article pages, creating a complete page takeover. Dynamic Roadblocks will rotate at 50% SOV among all the event related article pages. Creative supplied by client. See banner specs.
- (1) Inside Gamasutra Newsletter ad insertion (position depends on availability). See Email Newsletter specs for example.
Gold Sponsor
Live Coverage Deliverables:
- 160x160 Sponsor Tile delivered on Homepage and throughout Gamasutra.com. See Sponsor Tile specs.
- GDC/Event themed Event Page with real-time coverage for (1) month then archived and searchable indefinitely
- "In Association with" mention on Event Page header with company logo. Client to supply logo.
- Company side-bar callout box with 100% SOV on the event coverage landing page. Includes 75 word text description, company logo and URL
- Dynamic Roadblock that synchronizes the Sponsor Call-Out box, 728x90, 160x600, and 160x160 banners to appear at the same time within the event article pages, creating a complete page takeover. Dynamic Roadblocks will rotate at 50% SOV among all the event related article pages. Creative supplied by client. See banner specs.
- (1) Inside Gamasutra Newsletter ad insertion (position depends on availability). See Email Newsletter specs for example.
Community-in-a-Box
Contact us for investment details
Your custom online and original content community
UBM Tech's Community Activation Platform (CAP) is a revolutionary new integrated Thought Leadership program delivering unparalleled results via a combination of:
- A state-of-the-art multimedia community platform
- Original & in-depth authoritative content
- Extensive social media integration
- Unique customer research opportunities
- Comprehensive lead gen programs
Over 10 successful online communities launched across C-level and highly technical, developer-centric communities. The UBM Tech Game Network's CAP programs are driven by precise targeted marketing, engaging content generated daily, social media integration and back end analytics that set new benchmarks for success. Example of Community-in-a-Box executions:
Each CAP community derives content from five (5) sources:
- Full-time, dedicated community editor
- Highly regarded independent contributors/bloggers
- Users of the site itself
- Aggregated 'best of Web' articles
- Your company's educational materials, such as whitepapers, webinars etc.
CAP Content Community Engagement Zone is designed to engage users on an ongoing basis with dynamic content – Message Boards, Comments, Blogs, Digital Audio, and Instant Chat.
Marketing & Promotions
Custom Site Skin (Exclusive)
Wrap the ecosystem of Gamasutra.com into your arms. The Gamasutra site skin allows you to take over the entire background of specific Gamasutra pages, including the Homepage, News, Jobs and discipline sections (programming, art, design, audio, production).
| Site Skin Location | Duration | GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) |
| Main Homepage | 1 week | $10,000 | $7,500 |
| News/Features Index | 1 week | $8,000 | $5,500 |
| Jobs | 1 month (even rotation up to 5) | $6,000 | $4,500 |
| *seasonal rates apply to campaigns starting in months listed | |||
Email Newsletters
Leverage Gamasutra's audience of nearly 200,000 opt-in subscribers across its network of newsletters. Whether you are looking to message the industry at large or target developers in specific market sectors, Gamasutra has a newsletter that fits your strategy.
Choose Newsletter Sponsorship
High visibility embedded in content area
Inside Gamasutra and Gama Daily Newsletter Sponsorship
Inside Gamasutra and GamaDaily reach over 85,500 game industry professionals 5 times a week - that's over 181,500 impressions!
- GamaDaily: GamaDaily features the top news stories and features posted from the previous day on Gamasutra.com. It is delivered to over 24,000 subscribers daily.
- Inside Gamasutra: Inside Gamasutra contains news, features and job posts from the previous week on Gamasutra.com. It is delivered to over 45,000 opt-in subscribers every Thursday morning.
| Inside Game Newsletter | GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) | Position |
| (1) Inside Gamasutra & (1) week of GamaDaily Email Sponsorship | $6,000 | $5,000 | Based on availability |
| *seasonal rates apply to campaigns starting in months listed | |||
Deliverables Include:
- 75-word text insertion and URL of sponsor's choice
- 300x250 logo (non-animated gif or jpg)
- Ask rep for date availability
Market Specific Newsletter Sponsorships
Gamasutra offers market specific newsletters targeting emerging sectors of the game industry, including Mobile, Serious Games, Education and Career Development.
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Gamasutra Career Newsletter: |
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Gamasutra Smartphone & Tablet Games Newsletter: Reach mobile, tablet and handheld device developers. Delivered twice monthly to over 17,000 subscribers. |
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Gamasutra Social and Online Social Games: A bi-monthly newsletter compiling all the top news and features posted in Gamasutra's Social and Online Games section, including industry and product news, tools, and game development insights. |
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Game Career Guide Newsletter: Reach University/Education professionals, students, indies and hobbyists. Delivered twice monthly to over 23,000 subscribers. |
| Market Specific Newsletters | GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) | Position |
| Smartphone Tablet, Social/Online, Independent | $4,000 | $3,000 | Based on availability |
| GameCareerGuide | $3,500 | $2,500 | Based on availability |
| Career Newsletter | $3,500 | $2,500 | Based on availability |
| GD Mag Monthly | $3,500 | $2,500 | Based on availability |
| *seasonal rates apply to campaigns starting in months listed | |||
Deliverables Include:
- 75-100 word text insertion and URL of sponsor's choice
- 300x250 logo or image (non-animated gif or jpg)
Sponsored Feature
Engage the Gamasutra audience with your own custom message. Drive Thought Leadership, educate developers, submit a whitepaper or a case study. The community is hungry for an inside look, news, and substance from companies, especially those offering new and exciting products or services. The opportunity to capture this audience with content created by you is unlike any other.
Front Page Visibility.
Features Section
Relevant Market/Discipline Section
Article Page
Sponsored Feature Rates:
| GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) | ||
| $7,500 | $5,000 | ||
| *seasonal rates apply to campaigns starting in months listed | |||
Sponsored Feature Deliverables:
- Client creates feature and supplies graphics/logo within article (5000 word limit)
- Client has ability to embed video
- Article receives homepage visibility on Gamasutra for 14 days in Feature column. Includes thumbnail image or company logo for first 7-days and text call-out without thumbnail for next 7
- Article listed in Features Section of Gamasutra.com for (1) month. Feature article will then remain archived and searchable indefinitely
- Sponsored feature appears in one market/discipline section most relevant to their content. Sponsor to choose section with final approval by Gamasutra.com.
- 160x600 ROS banner on Gamasutra for 1 month
- Gamasutra will provide editorial guidelines and reserves the right to reject features that are inappropriate for our audience. See Guidelines
*Limit of (4) sponsored features per month, see rep for availability
Gamasutra Custom Newsletter
Gamasutra has a custom direct request, opt-in email newsletter that reaches 52,000 subscribers each month. The advertiser is responsible for the text and HTML, this is the perfect way to have 100% control over your message. The advertiser can reap the benefits of an average 12% open rate. Always sent in association with Gamasutra.com.
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Custom Newsletter Rates:| GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) | ||
| $10,000 | $7,500 | ||
| *seasonal rates apply to campaigns starting in months listed | |||
| Newsletter dates are available on a first come, first serve basis | |||
Banner Ad Rates
The Gamasutra.com Network of Sites is home to the largest community of developers worldwide, with over 1,500,000 unique users per month from 70 countries, totaling 5,000,000 monthly page views.
Over 71% of Gamasutra members are directly involved in the purchase of new technologies, products and services, making Gamasutra an essential vehicle to consistently reach decision makers throughout the year.
Choose the following site for banner pricing:
Gamasutra Banner Rates
| Banner Sizes | GDC Season (SF: Jan - March; Europe: Aug; GDC Next/ADC: Oct) | Regular Rates (Non-GDC) | Impressions |
| 160x600 | $5,000 | $4,000 | 400,000 |
| 300x250 | $5,000 | $4,000 | 250,000 |
| 728x90 | $4,500 | $3,500 | 400,000 |
| 160x160 | $3,000 | $2,000 | 250,000 |
| *seasonal rates apply to campaigns starting in months listed | |||
Weekly banner rates are available, contact us for more details.
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IndieGames.com Site Sponsorship - $7,500
2-Week Campaign
IndieGames.com is the largest weblog covering the latest news, blogs, interviews and expert analysis in the market. With over 235,000 unique visitors* a month and over 1 million monthly page views*, IndieGames.com is the premier site to reach influential independent game makers and players. As the exclusive sponsor, you'll be highly visible on every page of IndieGames.com and named the sole site sponsor.
Deliverables Include:
*Omniture Site Catalyst statistics, 6-month average as of February 2012
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Audience Survey - $10,000
Generate qualified leads for your product or service through targeted surveys on Gamasutra.com. The survey will be heavily marketed through Gamasutra's homepage, custom newsletters, banners and more.
Relevant Section Page Visibility
Custom Survey Questions
Survey Deliverables:
- 10 custom survey questions created by the client. Survey will include client logo.
- Survey will be promoted for 1 month using several Gamastura marketing vehicles, including:
- 160x160 Sponsor Square banner delivered on Homepage and throughout Gamasutra.com. See Sponsor Square specs.
- (1) Custom Newsletter distributed to over 50,000 developers (client provides, view deliverables). See Custom Newsletter deliverables
- (2) Newsletter ads in Inside Gamasutra and Gama Daily newsletters. Inside Gamasutra Weekly reaches over 48,800 subscribers and Gama Daily reaches 25,000 subscribers 5x per week for a total reach of 173,800 subscribers per newsletter ad. See Email Newsletter Specs.
- 650x60 Sponsor Sliver banner in 1 section to drive readers to your survey. {see banner specs}
- 160x600 ROS banner for 1 month (150,000 impressions)
- 300x250 ROS banner for 1 month (150,000 impressions)
- 728x90 ROS banner for 1 month (150,000 impressions)
- Note: we strongly recommend client offers a prize in association with taking the survey to boost # of participants
Contractor Enhancements
Gain instant access to the global game development community
Gamasutra.com understands the growing importance of contractors and outsourcers in the creation of games. Partner with us to have the best of both worlds a complete integrated marketing plan both print and online.
With our contractors section online, separate your company from the pack with a company profile, logo, contact information and success stories. It is a great way for the Gamasutra audience to get to know your company and how to do business with you.
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Premiere - $1,250
Duration: 12 months
Slot Positions: 1-10 (up to 3 sponsors per slot)
Package Contents: Premiere enhancements are located on the Gamasutra.com home page and contractor homepages. These enhancements are segmented by 10 specific categories of expertise every time page is refreshed all 10 slots will rotate within the specific category.
- Includes 120x60 static logo and basic company/contact information (maximum 50 words).This business card will appear on the Contractors Homepage, 1 Primary category and 3 Sub categories of your choosing. All categories beyond that will appear as a basic enhancement.
- 250x250 static or flash logo (no tracking functionality) on company profile page, ability to upload work, top page priority enhancement in each category of expertise, etc.
Featured - $650
Duration: 12 months
Slot Positions: 11-20
Package Contents: Featured enhancements located on the Gamasutra.com and contractor homepages. Slots are rotated every time page is refreshed.
- Includes 120x60 static logo and basic company/contact information (maximum 50 words).This business card will appear on the Contractors Homepage, 1 Primary category and 3 Sub categories of your choosing. All categories beyond that will appear as a basic enhancement.
- 250x250 static logo on company profile page.
Enhanced - $100
Duration: 12 months
Slot Positions: 20+
Package Contents: basic enhancement information and name/company will be placed ahead of the free listings
- Basic company profile page
For more information, fill out a Request for Proposal Form.
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