Ad Specifications

Gamasutra.com, IndieGames.com, IndieGames.com, & GameCareerGuide.com

*Note: Above banner sizes are specific to Gamasutra.com
Loop Limit: 5
Formats: GIF, JPG, HTML, Flash
Alt Text: Cannot exceed 70 Characters

	Dimensions	Full Size
Skyscraper	160x600	45K or less

Loop Limit: 5
Formats: GIF, JPG, HTML, Flash
Alt Text: Cannot exceed 70 Characters

GIF, JPEG, HTML – Two business days prior to start date.
Flash (SWF) – FLA files are not accepted. Five business days prior to start date.
Linking URL must be submitted with creative.

For instructions on Click Tag Code for your banner, click here.

For Event banner questions, please contact Ashley DaSilva.
For Gamasutra banner questions, please contact Joseph Paymar or your sales representative.

Flash (SWF):

Flash can be ActionScrip 2 or 3, we accept all versions of Flash
For instructions on Click Tag Code for your banner, click here.
Creative must be delivered as a .SWF file. FLA files will not be accepted.
Must submit an image (JPG or GIF) to be served in case the user does not have flash installed. The Kbytes size for the static image should be the same as the Kbyte restriction for a normal image ad of the same size and shape.
Flash files require that an FSCommand be embedded in the file for publisher to track clicks.
Target value must be set to target=_parent
The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.

Third Party Serving:

Gamasutra Network allows third party rich media tags (IFRAME/ JavaScript/ATLAS) for the rotation of rich media, and requests standard third party tags (HREF, IMG SRC) for the use of GIF or JPG. We currently do not accept DART.

HTML: Code cannot exceed 15K

Image Rotation: Maximum of 3 creatives in rotation per campaign

Rich Media: Accepted upon approval

Download Site Skin Template (.psd file)

Site Skin Requirements Statement:

Ad collateral to be received 5 days before ad start.
Replacement Background Image (please follow .psd file and instructions from your sales person exactly)
At least 1280 pixels wide
Area in center 1000px will be mostly covered by our page content
"Safebackground" area then is whatever fits in the margins of the user's display, which varies depending on screen size. (The most common screen size by far is 1280px wide, so that's a safe target, and gives you about 150px on each side, more on larger displays.)
The image should be no more than 200KB.
This image should "end" in a solid color which can fill the rest of the page as the user scrolls down. Note that you can use a solid color that fits with your ad. However, we'd like something that doesn't clash horribly with our site.
This element can be PNG or JPG. (Choose carefully based on image type for best compression result.)