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 Game Developer magazine delivers to an elite, involved audience and is made by game developers, for game developers. Positioned as the magazine that game developers count on for the most relevant and respected content in the industry, Game Developer is an ideal editorial environment to market your products and services to decision makers year round.
Target your desired audience by aligning your brand with Game Developer magazine. Inclusion in the November issue ensures that you will reach over 35,000 professional developers in the industry as well as a bonus distribution at Montreal International Game Summit (MIGS).
Space Close:
September 30
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Materials Close:
October 6
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Issue Mails:
October 24
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Game Developer Top 50 Game Developers in the Industry and Zynga's Launch of Allies & Empires |
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Brandon Sheffield |
For us at Game Developer magazine, the big news this month is our shiny new iPad app. The November issue will be our first on the service (barring any Apple delays), and should further cement our place as the market leader in the game development editorial space.
In this issue, we showcase the individual top 50 game developers in the industry, charting their personal achievements and successes over the last year - something that can often get lost when discussing games, tools, and practices from larger companies.
The postmortem for this issue is Zynga’s Allies & Empires, the company’s first major attempt to bring core players into the fold. As a major leader in the social games space, Zynga’s best practices should be of interest to anyone inside or out of this growing part of the industry.
This is all alongside our award-winning columns from folks at or recently from companies like Maxis, EA, BioWare, LucasArts, 343 Studios, and Bungie, and the issue will receive bonus distribution at the Montreal International Game Summit (MIGS), in addition to its normal physical, digital, and now iPad distribution.
Brandon Sheffield is the Editor-In-Chief of Game Developer magazine. He can be reached at editors@gdmag.com.
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ROI – Recruiting Through Game Developer |
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Gina Gross |
A statement often heard today is “Tracking ROI from a print ad is incredibly difficult. And why bother when online ROI is instantly trackable?” What is missing from that statement concerns your intended audience as opposed to just ‘an audience’. Wouldn’t you prefer your recruiters spend energy on a few prime candidates rather than sort through a stack of resumes from interested, but unqualified job seekers?
A billboard on the side of the road or banner on a webpage may capture a person's attention for a only few seconds. When your intended audience are mid/lead/senior developers and the message you want to convey is more substantive than simply 'we’re hiring', Game Developer is the proper vehicle. Game Developer readers spend over two hours reading each new issue and keep a personal library of nearly two years worth of back issues, making detailed, advertorial-style insertions a winning solution.
Creative materials can be reused in upcoming editions and its specific display place within the magazine can also be secured – left or right hand page, near or in a specific section. All this makes Game Developer a great value especially when compared to the costs and time associated with using a recruiter or creating single use, high profile creative.
The November issue also extends Game Developer’s international reach by receiving bonus distribution at the Montreal International Game Summit (MIGS). If your company is planning on participating at MIGS, learn how you can make Game Developer part of your pre-event marketing plans.
Gina Gross is the Game Network's Global Recruitment Account Manager. Contact her to discuss advertising opportunities at gina.gross@ubm.com.
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Diversify Your Marketing Beyond Ads
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Deoborah Beam |
Game Developer magazine’s award-winning content evolves by reaching worldwide game developers via its new iPad app and expanded digital distribution. Isn’t it time for you to also engage the developer audience beyond the ad?
Unique advertising options include:
- Custom inserts (i.e. CD with a demo of your tools/service)
- Belly bands
- White papers
- Case studies
Game Developer delivers to an elite, involved audience and is the publication that game developers respect and trust the most. Whether it’s a packaged CD of your products and services, or a full-page ad, Game Developer brings you the highest quality subscribers in the industry and making it the ideal editorial environment to deliver your marketing message.
Debbie Beam is the Global Account Manager for the East Coast, Eastern Canada and the UK. She can be reached at deborah.beam@ubm.com.
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