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Join The Game Network Newsletter
At UBM TechWeb Game Network we have the privilege of working with companies around the world to develop strategic global programs and go-to-market solutions for their market-defining tools, technologies and services through our portfolio of products; Game Developers Conference, GDC Europe, GDC Online, GDC China, GDC Vault, Gamasutra.com, Gamecareerguide.com, Game Developer Magazine and GAO Advertising.
Each month, the Join The Game Network Newsletter will go behind the scenes with leaders, developers, and educators at these companies to discuss their business strategies, thought leadership and why they partner with the UBM TechWeb Game Network.
 
Aaron Murawski, Global Sales Director
UBM TechWeb Game Network
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Pete Isensee, principal program manager at Microsoft Xbox, discusses Kinect impact, Windows Phone 7, and Microsoft's developer summit at GDC 2011 |
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Q: Pete, Microsoft announced it sold 8 million Kinect controllers last quarter, exceeding expectations. In what ways do you see this announcement impacting development of games for the Kinect platform?
Pete Isensee: I gave Kinect as a gift to my folks this holiday. They've never been interested in Xbox before, but now my mom reports she's using Kinect every day as part of her exercise routine. It's incredible! Kinect has opened the world of gaming to a completely new audience. Developers who weren't previously interested in creating Kinect titles are diving into the Xbox Software Development Kit (XDK) to learn the technology, and publishers who might have been considering a handful of titles for Kinect are seeking new development partners and entertaining new Kinect title proposals. The Kinect games coming out this year will continue to energize the platform.
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Tyler Lessard, VP, BlackBerry alliances & developer relations at Research In Motion, talks "PlayBook", platform education, and BlackBerry's plans at GDC |
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Q: Tyler, the 2011 tablet market will be extremely competitive with a number of highly anticipated releases, including Motorola's Xoom and Apple's iPad. What does the BlackBerry PlayBook offer game developers and consumers that its competitors don't?
Tyler Lessard: Tyler Lessard: The BlackBerry PlayBook is designed to offer game developers best-in-class performance, seamless multi-tasking, and great flexibility in whatever technologies they choose to develop. With its dual-core 1-GHz processor, 1 GB of RAM, and hardware-accelerated Flash and OpenGL, it cannot only handle a 3-D game running at 60 fps, it can handle multiple games, Flash content, and HD video all running simultaneously.
From a technology standpoint, we want to meet the developers on their turf, not force them to learn a new programming environment. As such, we will have full support for Adobe Flash and HTML5 games running within the browser. We will also support offline stand-alone games built in Adobe AIR as well as HTML5 using the BlackBerry WebWorks platform. Each of these dev kits is now available on our Web site and developers who submit a game or app for BlackBerry PlayBook by March 15 will be eligible to win a free PlayBook. We will also be supporting a Native OpenGL-ES development environment as well as Java at a future date.
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Raj Talluri, VP, product management, Qualcomm CDMA Technologies, discusses Snapdragon platform, Augmented Reality market, and Qualcomm's GDC plans |
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Q: Raj, what advantages does Qualcomm's Snapdragon Platform provide game developers who are creating technology on next-generation smartphones and tablets?
Raj Talluri: The Adreno GPUs used in our popular line of Snapdragon mobile processors are designed by Qualcomm specifically for mobile devices. This means that not only do they produce beautiful, console-quality graphics, but they're also efficient in terms of performance and power utilization which are vital to gaming on a mobile platform if you're going to develop cool-looking, high-performance mobile games on a mobile device and still have good battery life.
Snapdragon and Adreno are a force to be reckoned with in the mobile space, with a great percentage of mobile devices already using Snapdragon and Adreno. For example, most Android devices on the market today use Snapdragon mobile processors and all WP7 devices run Snapdragon. For developers, this means a large, consistent base of devices for which to develop games and from which to make more revenue. This ultimately also saves developers' time, not having to develop for so many different platforms. It also means the industry's latest developments in mobile graphics and gaming – from stereoscopic 3D to augmented reality – are supported by one of the most popular hardware platforms available.
Qualcomm is also doing a lot to help developers work with the Snapdragon platform. We offer development tools, sample applications, and an inexpensive Snapdragon Mobile Development Platform (MDP). Over 100 developers have already optimized their games to run on Snapdragon and Adreno.
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GDC Event Calendar
