GDC Online Monetization Sponsored Track

GDC Online
October 9-11, 2012
Austin Convention Center
Austin, TX

Monetizing content is changing the way companies do business online, increasing freedom and choice for consumers while growing profits to record numbers. Join us for the Monetization Sponsored Track at GDC Online, and educate the community on how your products and services provide the right solutions for monetizing online content.

Statistics*:

Free to play games will generate more than $7 billion worldwide by 2015
Pre-paid game card sales increased 48% year-over-year in 2009, and will generate $495 million per year by 2014
U.S. consumers spent an estimated $168 million on mobile virtual goods in the last year

*Sources:
   DFC Intelligence and LiveGamer
   SuperData Research
   Frank N. Magid Associates and OpenFeint

Monetization Sponsored Track Hours:
TBD
Monetization Networking Mixers:
TBD (located near Track classroom)

Platinum Sponsor (Two (2) Available) - $18,000 or $23,000 with GDC Vault Taping

Monetizing content is changing the way companies do business, increasing freedom and choice for consumers while growing profits to record numbers. Educate the community on how your products and services provide the right solutions for monetizing online content.

Add GDC Vault taping to extend the life and reach of your sponsored sessions. The GDC Online Team will professionally record the content and host it online post-event on the GDC Vault, where you will collect the leads of everyone who views it.

Pre-Event Exposure:

Platinum Sponsor listing on Monetization Sponsored Track detail page, located under the overall track description. Includes logo and link.
One (1) sponsorship listing in the GDC Update e-newsletter (includes logo/link and 50 word company description) Based on sign-on date and availability.
(One (1) Platinum Sponsor logo listing in GDC Update e-newsletter promoting Monetization Sponsored Track.
Sponsor listing, 50 word description, logo and link on GDConline.com sponsors page
160x600 ROS banner on GDC Online website (starts as soon as sponsor sends banner)

On-Site Exposure:

Three (3) sponsored sessions during Monetization Sponsored Track. Sponsor to choose day/time based on availability
Signage outside classroom with Platinum Sponsor logo (Show Management produces)
One (1) branded lightbox in convention center. Sponsor artwork due by TBD (Show Management to produces)
Hanging sign in convention center. See rep for available locations and sizes. (Sponsor to produce)
One (1) Coffee Break Sponsorship with branded napkins. Sponsor to choose morning or afternoon time slot based on availability. (opportunity to place materials on tables during coffee break)
Platinum sponsor logo on Thank You sign at coffee break
One (1) totebag insert distributed to all conference attendees, speakers, and press at GDC. See totebag guidelines here)
Sponsor logo on Monetization Sponsored Track page in Exhibitor Guide if received no later than TBD
One (1) full page advertisement in Exhibitor guide if provided no later than TBD
Three (3) 3 All Access passes to GDC Online
Ten (10) GDC Online Expo passes
Speakers will receive Expo passes with sponsored presenter ribbon

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Gold Sponsor (Two (2) Available) -$14,000 or $17,500 with GDC Vault Taping

Pre-Event Exposure:

Gold sponsor listing on Monetization Sponsored Track detail page, located under the overall track description. Includes logo and link.
One (1) Gold sponsor logo listing in GDC Update e-Newsletter promoting Monetization Sponsored Track.
Sponsor listing, 50 word description, logo and link on GDConline.com sponsors page
160x600 ROS banner on GDC Online website (starts as soon as sponsor sends banner)

On-Site Exposure:

Two (2) sponsored sessions during Monetization Sponsored Track. Sponsor to choose day/time based on availability
Signage outside the Classroom with Gold Sponsor logo (Show Management produces)
One (1) totebag insert distributed to all conference attendees, speakers, and press at GDC. See totebag guidelines here
Sponsor logo on Monetization Sponsored Track page in Exhibitor guide if received no later than TBD
Three (3) Main Conference Passes
Five (5) GDC Expo Passes
Speakers will receive Expo passes with sponsored presenter ribbon

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Networking Mixers (Two (2) Available, One Each Day) - $12,000 each

Networking Mixers for the Monetization Sponsored Track will take place after the last sessions on Tuesday and Wednesday evenings. Networking mixers are the perfect way to meet developers and decision makers in your target market. Badge Reader included to collect information of the attendees who attend the mixer providing excellent ROI.

Choose day/time to sponsor:

TBD

Pre-Event Exposure:

Networking Mixer description, logo and link on the "Parties/Networking" page of the GDC Online website
Sponsor listing, 50 word description, logo and link on GDConline.com sponsors page
Logo and event listing in one (1) GDC Online update email newsletter promoting events.
160x600 ROS banner on GDC Online website (starts as soon as sponsor sends banner)

On-site Exposure:

Event listing and sponsor logo in Events section of GDC Online exhibitor guide if received no later than TBD
Bar set up with bartender (beer, wine and soda) for 1 hour. Ask rep for allotment details
Show Management will provide the initial beverage order based on sponsorship allotment. Sponsor has the ability to replenish the order if it runs out at own cost.
Beverage napkins with logo imprint. Sponsor to supply logo by TBD
Two (2) 22"x28" signs with sponsor logo to be placed at Networking Mixer. (Produced by Show Management). Logo for signage must be received by TBD
Table at the Networking Mixer, with two (2) chairs. Sponsor has the ability have handouts on table
Badge Reader to collect attendee information of mixer participants
Totebag insert in the GDC Online totebag distributed to attendees. See totebag guidelines here
Two (2) Main Conference Passes
Two (2) GDC Expo Passes

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Monetization Sponsored Sessions

Secure your own session room to communicate your message with the GDC Online audience. One hour sessions available in the Monetization Track room. Ask rep for day/time availability.

Add GDC Vault taping to extend the life and reach of your sponsored sessions. The GDC Online Team will professionally record the content and host it online post-event on the GDC Vault, where you will collect the leads of everyone who views it.

Pricing:

	Session Only	Add GDC Vault Taping*
Sponsored Session: Large (capacity 110)	$4,300	$1,600* (view details)

Each session room will include standard AV Set up: Video/Data Projector, Screen to Fit Room, Speakers: Two (2) Wired Mics, one (1) Podium Mic, one (1) Aisle Mic, 16 Channel Mixer, Direct Box for computer audio interface.
Sponsor will provide session title, session date/time, speaker name.
50-75 word session description
50 word speaker bio (online only) will be visible on the GDC Online website.

*NOTE: Sponsored Session Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Sponsored Session as [Session Title], a Sponsored Session within the Game Developers Conference Online. The sponsor may not reference the Sponsored session as a standalone event at GDC Online or as a main conference, summit, tutorial event or session programmed by the Game Developers Conference. Sponsored session speakers must be employees or partners of the sponsoring company.

Press Releases must be approved by GDC Conference Management

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GDC Events

Award Shows

GDC Online Monetization Sponsored Track

Monetization Track Sponsorships

Platinum Sponsor (Two (2) Available) - $18,000 or $23,000 with GDC Vault Taping

Gold Sponsor (Two (2) Available) -$14,000 or $17,500 with GDC Vault Taping

Networking Mixers (Two (2) Available, One Each Day) - $12,000 each

Monetization Sponsored Sessions

For more information, fill out a Request for Proposal Form.