GDC Online General Sponsorship Opportunities
GDC Online
October 9-11, 2012
Austin Convention Center
Austin, TX
2012 General Sponsorship Opportunities
GDC Online Title Sponsorships |
Sponsored Speaking Opportunities |
Marketing/Promotions |
Networking Sponsorships |
GDC Online Title Sponsorships
Platinum Sponsorship (Two (2) Available) - $40,000
Pre-Event Benefits:
- Listed as Platinum Sponsor with logo and link on GDC Online website
- Listed as Platinum Sponsor with logo on sponsors page of GDC Online website with 50 word company description
- Two (2) top position ads in GDC Online Update newsletters: includes logo, company name and 50 word description
- Logo inclusion in all GDC Online newsletter updates as of date signed (logo on bottom)
- Rotating 160x600 banner on GDC Online website
On-site Benefits:
- 20'x30' Exhibit Space
- Two (2) sponsored sessions
- Two (2) Lightboxes on-site (Show Management produces, sponsor to send artwork by TBD)
- One (1) on-site banner (Show Management produces, sponsor to send artwork by TBD)
- One (1) Full Page Ad in the GDC Online Exhibitor Guide – best available, including IFC, BC, IBC
- One (1) totebag insert (distributed to paid conference attendees + press) See totebag guidelines
- Five (5) All Access Passes
- Five (5) Main Conference Passes
- Twenty (20) Exhibitor Staff Passes
- Twenty (20) Expo Passes
- Fifteen (15) Single Session Passes
Gold Sponsorship (Two (2) Available) - $28,500
Pre-Event Benefits:
- Listed as Gold Sponsor with logo on Sponsors page of GDC Online website with 50 word company description
- One (1) top position ads in GDC Online Update newsletters: includes logo, company name and 50 word (remove hyphen) description
- Logo inclusion in all GDC Online newsletter updates as of date signed (logo on bottom)
- Rotating 160x600 banner on GDC Online website
On-site Benefits:
- 20'x20' Exhibit Space
- One (1) sponsored session
- One (1) Lightbox on-site (Show Management produces, sponsor to send artwork by TBD)
- One (1) Half Page ad in the GDC Online Exhibitor Guide
- One (1) totebag insert (distributed to paid conference attendees + press) See totebag guidelines
- Five (5) Main Conference passes
- Fifteen (15) Exhibitor Staff passes
- Fifteen (15) Expo Hall passes
- Ten (10) Single Session passes
Marketing/Promotions
Gold Marketing Package - $6,000
GDC Online's marketing packages will help you reach decision makers, educate the developer community and increase traffic to your booth. With over 100 exhibitors and sponsors at GDC Online, it's essential to stand out from the pack.
- One (1) full page ad in GDC Online Exhibitor Directory
- Totebag insert
- Sponsor listing, 50 word description, logo and link on GDC Online sponsors page (listed as marketing sponsor)
- 160x600 Online Banner
- Location: GDC Online website and Gamasutra.com network of sites
- Type: run of site
- Duration: 60 Days
- Two (2) enhanced job postings with weekly refresh - to be used within 30 days of the event
Silver Marketing Package - $4,000
GDC Online's marketing packages will help you reach decision makers, educate the developer community and increase traffic to your booth. With over 100 exhibitors and sponsors at GDC Online, it's essential to stand out from the pack.
- One (1) half page ad in GDC Online Exhibitor Directory
- Sponsor listing, 50 word description, logo and link on GDC Online sponsors page (listed as marketing sponsor)
- 160x600 Online Banner
- Location: GDC Online website and Gamasutra.com network of sites
- Type: Run of Site
- Duration: 30 Days
- One (1) enhanced job posting with weekly refresh - to be used within 30 days of the event
Virtual Credit Sponsorship (Two (2) Available) - $11,000
With the rise of social network titles, free-to-play web games, kid-friendly online titles and large-scale MMOs, the online marketplace is both thriving and competitive. Keep your online ecosystem top of mind with both developers and players through a promotional virtual credit giveaway to GDC Online attendees.
Pre-Event Exposure:
- Virtual Credit Sponsor listing, logo and link on Sponsors page of GDC Online website (Includes a 50 word company description)
- One (1) Virtual Credit ad listing in a GDC Online Update e-mail newsletter (includes logo/link and 50 promotion description)
- 160x600 ROS banner on GDC Online Website to drive promotion (Sponsor produces creative)
On-site Exposure:
- Virtual Credit promotion and logo in Exhibitor Guide if provided no later than TBD
- One (1) lightbox within Austin Convention Center (Show Management produces, sponsor to send artwork by TBD)
- Virtual Credit promotional insert with redeemable code handed out to attendees at on-site registration with badge pickup (sponsor to produce insert)
- One (1) full page, 4-color ad in Exhibitor Guide with promotional details (Sponsor provides print ready artwork no later than TBD)
- Five (5) Expo Passes
Online Banners - $2,500 per month
Making a good first impression can make the difference. As the central hub for everything GDC Online, the event website is a great place to message your company's leadership prior to the event.
- Sponsor to provide skyscraper creative at least 5 days prior to run date. All banners run ROS (Run of Site).
- Files should be 160x600, 35K or less, with alt text of 70 characters or less with no more than 5 loops in either GIF, JPG, HTML or Flash formats.
- Limited availability (ask rep for details)
GDC Online Email Updates - $3,000 per slot
Received by approximately 40,000 GDC community members, this is a great way to stand out from the herd at GDC Online.
- Each ad includes a 50 word description, logo, and link and will reach approximately 40,000 game developers.
- Based on sign-on date and availability
Pre/Post Event Mailing - $3,000
Exhibitors with a 10x10 booth who want to mail attendees can purchase this option. It is available for free to all other exhibitors with 10’x20’ or larger booths.
- Exhibitors will contact GDC's third party mail house to process their mailing, via the mail info doc. They may either select to mail to all pre-registered attendees or by pass type (Conference or Expo).
- See the GDC Online Sponsor Deliverables page for details.
Cranium Apparel Sponsorship - $17,500
- 4-color embroidery GDC Online logo on front of cap
- Up to 4-color embroidery for sponsor logo on back of cap
- Adjustable-size ball cap
- Sponsor must provide artwork by TBD
- Sponsor listing, 50 word description, logo and link on sponsor page of GDConline.com.
Lanyards (Exclusive) - $12,500
Only a few leaders will emerge from the burgeoning market growth in the online space. The GDC Online lanyard represents a leadership statement.
- Lanyards supplied by Sponsor. Lanyards must be received by Show Management by TBD. Please see the GDC Online Sponsor Deliverables page for shipping details.
- Sponsor listing, 50 word description, logo and link on GDC Online sponsors page
T-Shirt Sponsorship (Exclusive) - $20,000
The official shirt of the event, this sponsorship opportunity will enable you to spread your brand at the event, and then have a second life in Hometown, USA.
- One color logo. Sponsor to provide Show Management with print ready art work no later than TBD.
- Logo listed on GDC Online sponsor page
GDC Online Pocket Guide (Exclusive) - $9,500
- Back cover ad on Pocket Guide
- Full color available (Sponsor have print ready artwork by TBD)
- See the GDC Online sponsors deliverables page for ad specs and delivery information
- Sponsor listing, 50 word description, logo and link on GDC Online sponsors page
Totebag Sponsorship (Exclusive) - $15,000
Sponsor the official GDC Online Totebag and make sure your company's logo is featured prominently all week long.
- Totebag will feature the Sponsors logo and GDC Online logo on one side of the bag.
- One color sponsor logo for the totebag - Sponsor to provide Show Management with print ready art work no later than TBD.
- Sponsor listing, 50 word description, logo and link on GDC Online sponsors page
- Ask sales rep for quantity details.
Totebag Inserts (Non-Exclusive) - $3,750
Content, content, content! Yes - even the GDC Online Conference totebag needs good content – yours. Place your company message in the hands of all attendees.
- Quantity 2,000. No food, beverages, liquids, bracelets, stickers or breakable objects allowed. Inserts must be no larger than a standard sheet of paper. CDs and DVDs are allowed.
- See totebag guidelines here
Exhibitor Guide Advertising
Pricing:
| Cover Ad (Inside Front, Inside Back, Back Cover) | $4,500 |
| Full Page Ad | $3,500 |
| Half-Page Ad | $3,000 |
- All ads are 4-color and due no later than TBD.
- Please visit GDC Online Sponsor Deliverables page for ad specs and delivery information.
GDC Speaker Gifts (Exclusive) - $3,500
Reach the top decision makers at exhibiting companies by providing them with a gift from your company.
- Gifts will be distributed by show management
- Gift must be approved by GDC Management
- Sponsor to provide insert: 250 quantity. Gifts need to be shipped to the advanced warehouse by TBD
- Company Logo, website link and 50 word company description on the sponsors page of GDC Online Website .
Sponsored Speaking Opportunities
Sponsored Sessions
Secure your own session room to communicate your message with the GDC Online audience. One hour sessions available in private rooms.
Add GDC Vault taping to extend the life and reach of your sponsored sessions. The GDC Team will professionally record the content and host it online post-event at GDC Vault, where you will collect the leads of everyone who views it.
Pricing:
| Session Only | Add GDC Vault Taping* | |
| Sponsored Session: Medium (capacity 70-75) |
$3,750 | $1,600* (view details) |
| Sponsored Session: Large (capacity 110) |
$4,300 | $1,600* (view details) |
Sponsored Session Deliverables:
- Each session room will include standard AV Set up: video/data projector, screen to fit room, speakers: two (2) wired mics, one (1) podium mic, one (1) aisle mic, 16 channel mixer, direct box for computer audio interface.
- Sponsor will provide session title, session date/time, speaker name.
- 50-75 word session description
- 50 word speaker bio (online only) will be visible on the GDC Online website
*NOTE: Sponsored Session Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Sponsored Session as [Session Title], a Sponsored Session within the Game Developers Conference Online. The sponsor may not reference the Sponsored session as a standalone event at GDC Online or as a main conference, summit, tutorial event or session programmed by the Game Developers Conference. Sponsored session speakers must be employees or partners of the sponsoring company.
Full Day Tutorial/Developer Day - $22,000 or $29,000 with GDC Vault Taping (see GDC Vault for details)
Present a full-day tutorial of session content to the developer community, using speakers from your company and partners, tailoring topics to drive home your message to this influential audience.
Add GDC Vault taping to extend the life and reach of your Tutorial Day. The GDC Team will professionally record the content and host it online post-event at GDC Vault, where you will collect the leads of everyone who views it.
Date: Monday, October 8 or Tuesday, October 9
Location: Convention Center, Room TBD
Classroom Capacity: TBD
Room Information
- Set-up can begin starting at 6pm the evening prior to the Tutorial/Developer Day.
- Sponsor can begin computer setup in the room at 6:00pm on the evening prior to the Tutorial/Developer Day.
Content:
Sponsor to create full day of session content and speaker lineup. Note: speakers must be employees or partners of the sponsoring company. Sponsor promotion of the Tutorial/Dev day must follow the GDC rules and regulations.
Marketing
- Sponsor Tutorial/Developer Day will be promoted on GDCOnline.com Tutorial page (content to go live within 1 week after sponsor provides). Listing includes 100 word description, and link to full day's content lineup within GDC's Schedule Builder.
- Each individual session listed on GDCOnline.com gets a 50 word description and 50 word speaker bios.
- Sponsor Tutorial/Developer Day will receive homepage promotion on GDCOnline.com. Includes sponsor logo and link to Tutorial/Developer Day
- 1 interview in Join The Game Network Newsletter. Timing based on availability. See archive here
- Sponsor Tutorial/Developer Day will be promoted for 30-days prior to event on Gamasutra.com
- Sponsor Tutorial/Developer Day will be listed in a minimum of one (1) GDC Online email newsletter highlighting Tutorials
- Sponsor Tutorial/Developer Day listing on GDCOnline.com sponsor page
- 1 Totebag insert included in GDC Online totebag: See Totebag guidelines
- One (1) 160x600 banner on GDCOnline.com
- Two (2) 22"x28" signs with logo (production provided by Show Management). Logo must be received by TBD
- One (1) lightbox (production included) placed adjacent to the Registration area of the convention center. Sponsor to send print ready artwork by TBD.
- 4 Main Conference Passes
- Attendee mailing lists will be available for use prior to the conference and post conference. Sponsor to contact GDC's third party mail house to process their mailing, via the mail info doc. They may either select to mail to all pre-registered attendees or by pass type (Conference or Expo).
Operations
- Beer/wine/sodas with light appetizers directly following the last Sponsored Tutorial for 1 hour. Allotment is $1,500. Sponsor can refill at own cost.
- Standard A/V set up including a data projector, wired lavaliere microphones, and screen. GDC Operations staff will work with sponsor on set up, move in, rehearsal and move out for Dev Day sponsored tutorials and additional AV needs. Sponsor to incur any costs on additional items or upgrades requested. GDC Online requires that specifications for set up of the Dev Day tutorials be communicated at least 3 weeks prior to GDC Online.
- Sponsor will work with GDC Online Operations to make sure everything is ordered correctly. GDC Online will provide sponsor with an Autocad drawing of this room two months prior to move in.
- GDC Online will pay for minimum electrical needs to cover the standard AV in the Dev Day Room, additional electrical can be ordered at the Sponsor's expense. Sponsor will notify GDC Online of these needs no later than 30 days before move-in.
- Internet is not included in the Tutorial/Dev Day room. Internet can be ordered by show management at the Sponsors expense. Sponsor will notify GDC Online of internet needs no later than 30 days before move-in.
- GDC Online Operations will assist in freight coordination for Sponsor's Dev Day (all freight should be shipped to sponsors booth/expo suite where it can be sorted and distributed). GDC Online Operations will coordinate with GES to move freight to session rooms.
Tutorial/Dev Day Rules & Regulations
Full Day Tutorial/Developer Day Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Full Day Tutorial/Developer Day as [Tutorial/Developer Day title], a Sponsored Full Day Tutorial/Developer Day within the Game Developers Conference. The sponsor may not reference the Full Day Tutorial/Developer Day as a standalone event at GDC or as a main conference, summit, tutorial event or session programmed by the Game Developers Conference. Sponsored tutorial speakers must be employees or partners of the sponsoring company.
All Press Releases sent by sponsoring company must be approved by GDC Show Management.
Networking Sponsorships
Official GDC Online Opening Party - $27,000
The official Game Developers Conference® Online Party is a must! As the official sponsor it'll be a great way to kick off the week with some major online fun and flare.
Date: TBD
Time: TBD
Location: TBD
Pre-Event Exposure:
- Reception description, logo and link on the Events Description page of GDC Online website
- Reception description, logo and link on the "Parties/Networking" page of GDC Online website
- Sponsor listing, 50 word description, logo and link listed on GDC Online sponsor page of GDC Online website
- Logo and event listing in one GDC Online update email newsletter promoting events
On-site Exposure:
- Logo to appear on sponsor “Thank You” signage on-site at event. Logo must be received by TBD
- Event listing and sponsor logo in the on-site GDC Online Show Directory (if received no later than TBD)
- Three (3) 22"x28" signs, which consist of (2) on-site, one (1) at the event. Logo for signs must be received by TBD
- Hanging sign in the Austin Convention Center. See sales rep for location availability and size (sponsor produces)
- Sponsor has the ability to produce additional signage to place at the event at own cost. See GDC Show Management for locations and sizes
- Two (2) Main Conference Passes
- Includes Minimum Beverage Allotment. Ask sales rep for details.
- Co-branded pint glasses distributed to party attendees (includes Sponsor logo and GDC Online logo)
- Totebag insert in the main GDC Online totebag distributed to attendees. See totebag guidelines
Official Closing Night Party - $27,000
Share drinks, laughs, and rockin' great music with the movers and shakers before saying goodbye to Austin. As the official sponsor to this event you stand to gain exposure of your company's brand, product and services.
Date: TBD
Time: TBD
Location: TBD
Pre-Event Exposure:
- Reception description, logo and link on the Events Description page of GDC Online website
- Reception description, logo and link on the "Parties/Networking" page of GDC Online website
- Sponsor listing, 50 word description, logo and link listed on GDC Online Sponsor Page of GDC Online website.
- Logo and event listing in one GDC Online update email promoting events
On-site Exposure:
- Logo to appear on Sponsor Thank You sign at event. Logo must be received by TBD
- Event listing and sponsor logo in the on-site GDC Online Show Directory (if received no later than TBD)
- Three (3) 22"x28" signs, which consist of (2) On-site, one (1) at the event. Logo for signs must be received by TBD
- Hanging sign in convention center. See sales rep for location availability and size (sponsor produces)
- Co-branded pint glasses distributed to party attendees (includes sponsor logo and GDC Online logo)
- Sponsor has the ability to produce additional signage to place at the event at own cost. See GDC Show Management for locations and sizes
- Two (2) Main Conference Passes
- Includes minimum beverage allotment. Ask sales rep for details.
- Totebag insert in the main GDC Online totebag distributed to attendees. See totebag guidelines
Expo Networking Lounge (Exclusive) - $25,000
Pre-Event Exposure:
- Lounge description, company logo and link on Events page ofGDC Online websitee
- Sponsor listing, 50 word description, logo and link on sponsors page of GDC Online website
- Event listing, logo and link in the GDC Online update email newsletter promoting Events
- Online banner on GDC Online website, 160x600 (run of site)
On-Site Exposure:
- Lounge listing and company logo in the on-site Exhibitor Guide
- 20x50 space in the middle of the Expo Floor
- Cash bar with bartender during show hours
- 4’x8’ double-sided hanging banner with Sponsor logo (Show Management produces/hangs banner) Logo due by TBD
- Two (2) 22"x28" signs with Sponsor logo in Expo Lounge showing hours
- Tables, lounge seating and carpet are provided by Show Management (sponsor can further customize at own cost)
- One lightbox
- Napkins with Sponsor logo imprint (Show Management produces napkins) logo due by 9/19/11
- Four (4) Main Conference passes
- Ten (10) Expo passes
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Happy Hour with Conference Pass Giveaway (Two (2) available) - $10,500
An upgrade to a GDC tradition! During Happy Hour, GDC Online attendees will flock to the official booth crawl sponsor for late-afternoon refreshments, but this time with a chance to win Conference Passes to a future GDC Event – courtesy of you!
Location: Exhibitors Booth
Date (Choose one): Tues. or Weds. Sponsor to choose date
Time: TBD
Pre-Event Benefits:
- 50 word event listing, logo, and link on "Parties & Networking" page of GDC Online website
- Sponsor listing, 50 word description, logo and link on sponsors page of GDC Online website
- Event listing, logo and link in the GDC Online update email newsletter promoting Parties & Networking
- Online banner on GDC Online website, 160x600 (run of site)
On-site Benefits:
- Event listing and logo in GDC Online Exhibitor Guide
- Logo on Expo Happy Hour signage
- Logo on (2) 22'x28' Booth Crawl signs located in the exhibit hall and sponsor booth area. Signage to be produced by Show Management. Logo must be received no later than TBD.
- Three (3) Conference passes awarded - winners given the choice to attend any 2012 or 2013 GDC Event (Show Management to provide winners with passes)
- Microphone provided (Sponsor responsible for handing out raffle tickets and announcing winners)
- Includes beverage station in booth. Show Management provides the initial beverage order up to $5,000 value. Sponsor has the option of refreshing the order if it runs out at own cost.
- Totebag insert included in the main totebag distributed to attendees. See totebag guidelines here
Exhibitor Welcome Mixer - $10,500
Date: TBD
Location: Expo Show Floor
Pre-Event Exposure:
- Event 50 word description, logo and link on the Events description page of GDC Online website
- Event 50 word description, logo and link on the Exhibitor Sales Page of the GDC Online website
- Sponsor listing, 50 word description, logo and link on Sponsor page of GDC Online website.
Onsite Exposure:
- Logo in Events section of GDC Online on-site Exhibitor Guide if received no later than TBD
- Three (3) bartenders (keg servers) at each keg table
- Three (3) domestic beer kegs
- Beverage napkins with Sponsor logo imprint. Sponsor to supply logo by 9/19/11.
- One (1) event sign in foyer (production included). Sponsor to supply signage logo by TBD.
- Two (2) 5'x8' banners in the reception area (Sponsor to supply banners). Sponsor to ship to show management, need to be received by TBD. See Sponsor Deliverables page for shipping details.
- Show Management will produce and distribute invitation to all Exhibitors
Press Room (Exclusive 4 day) - $12,000
The breadth of press that attends GDC Online is as eclectic as the host city – from game industry to business, international, and lifestyle outlets. Align your company's message with news and coverage from the event.
Pre-Event Exposure:
- Sponsor listing, 50 word description, logo and link on GDC Online sponsor page.
- Inclusion of one GDC Online e-newsletter with logo, link and 50 word ad copy. Slot placement is based on date of sponsorship signed and availability
- 160x600 Run of site banner on GDConline.com. See banner spec details
Onsite Exposure:
- 4'x8' banner hung on pipe and drape produced by Show Management. Sponsor will provide print ready artwork by TBD.
- One hour sponsored session (Standard AV included). Work with your sales rep to reserve an available time slot. See Sponsored Session deliverables for details.
- Opportunity to place materials on table inside press room
- One (1) 22"x28" sign to include company logo. Logo for sign must be received by TBD
- Two (2) hardwired computers with company screensaver (electrical included)
- Opportunity to supply mouse pads (Sponsor supplied). Show Management must receive these by TBD. See the GDC Online sponsors page for shipping details.
- Catering (coffee, tea and water for 4 days). Show Management will take care of.
Coffee/Conference Breaks (Mon-Thurs) - $6,500 each or $11,000 for 2
"Let's catch up at the break!" Does your company want to be in on the conversation?
Pre-Event Exposure:
- Coffee break description, logo and link on Events page of GDC Online website
- Sponsor listing, 50 word description, logo and link on Sponsor Page of GDC Online website
- Logo and event listing in one GDC Online update email promoting events
Onsite Exposure:
- Logo in Events section of GDC Online on-site show guide if received no later than TBD
- Napkins with company logo imprint. Logo for napkins must be received by 9/19/11.
- Two (2) 22"x28" directional signs with company logo. Logo for signage must be received by TBD.
- Sponsor can place marketing materials on table.
- Show Management to provide setup and coffee for distribution.
For more information, fill out a Request for Proposal Form.
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