GDC Online General Sponsorship Opportunities

GDC Online
October 5-8, 2010
Austin Convention Center
Austin, TX

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2010 General Sponsorship Opportunities

GDC Online Title Sponsorships

Sponsored Speaking Opportunities

Marketing/Promotions

Networking Sponsorships

GDC Online Title Sponsorships

Platinum Sponsorship (2 Available) - $35,000

Pre-Event Benefits:

  • Listed as Platinum sponsor with logo and link on GDC Online website homepage
  • Listed as Platinum sponsor with logo on Sponsors page of GDC Online website with 50 word company description
  • 2 top position newsletter ads in GDC Online Update Newsletters, includes Logo, Company Name and 25-word description
  • Logo inclusion in all GDC Online Newsletter updates as of date signed (logo on bottom)
  • Rotating 160x600 banner on GDC Online website (run of site) for 3 months

Onsite Benefits:

  • 20'x30' Exhibit Space
  • (2) sponsored sessions
  • 2 Lightboxes onsite (show management produces, sponsor to send artwork by Sept 9th)
  • 1 onsite banner (show management produces, sponsor to send artwork by Sept 9th)
  • (1) Full Page Ad in the GDC Online Exhibitor Guide – best available, including IFC, BC, IBC
  • (1) Tote bag insert (distributed to paid conference attendees + press)
  • (5) All Access Passes
  • (5) Main Conference Passes
  • (20) Exhibitor Staff Passes
  • (20) Expo Passes
  • (15) Single Session Passes

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Gold Sponsorship (2 Available) - $25,000

Pre-Event Benefits:

  • Listed as Gold sponsor with logo and link on GDC Online website homepage
  • Listed as Gold sponsor with logo on Sponsors page of GDC Online website with 25 word company description
  • 1 top position newsletter ads in GDC Online Update Newsletters, includes Logo, Company Name and 25-word description
  • Logo inclusion in all GDC Online Newsletter updates as of date signed (logo on bottom)
  • Rotating 160x600 banner on GDC Online website (run of site) for 3 months

Onsite Benefits:

  • 20'x20' Exhibit Space
  • (1) sponsored session
  • (1) Lightbox onsite (show management produces, sponsor to send artwork by Sept 9th)
  • (1) Half Page ad in the GDC Europe Exhibitor Guide
  • (1) Tote bag insert (distributed to paid conference attendees + press)
  • (5) Main Conference Passes
  • (15) Exhibitor Staff Passes
  • (15) Expo Passes
  • (10) Single Session Passes

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Marketing/Promotions

Gold Marketing Package - $5,500

GDC Online's marketing packages will help you reach decision makers, educate the developer community and increase traffic to your booth. With over 100 exhibitors and sponsors at GDC Online, it's essential to stand out from the pack.

  • Full page ad in GDC Online Show Directory
  • Totebag Insert
  • 160x600 Online Banner
    • Location: GDC Event Website and Gamasutra.com Network of Sites
    • Type: Run of Site
    • Duration: 60 Days
    • Impressions: 300,000
  • (2) Enhanced Job Postings with Weekly Refresh - to be used within 30 days of the event

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Silver Marketing Package - $3,500

GDC Online's marketing packages will help you reach decision makers, educate the developer community and increase traffic to your booth. With over 100 exhibitors and sponsors at GDC Online, it's essential to stand out from the pack.

  • Half page ad in GDC Online Show Directory
  • 160x600 Online Banner
    • Location: GDC Event Website and Gamasutra.com Network of Sites
    • Type: Run of Site
    • Duration: 30 Days
    • Impressions: 150,000
  • (1) Enhanced Job Postings with Weekly Refresh - to be used within 30 days of the event

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Virtual Credit Sponsorship (2 available) - $10,000

With the rise of social network titles, free-to-play web games, kid-friendly online titles and large-scale MMOs, the online marketplace is both thriving and competitive. Keep your online ecosystem top of mind with both developers and players through a promotional virtual credit giveaway to GDC Online attendees.

Pre-Event Exposure:

  • Virtual Credit Sponsor listing, logo and link on Sponsors page of GDC Online website (Includes a 25-word company description)
  • One (1) Virtual Credit newsletter ad listing in a GDC Online Update e-mail (includes logo/link and 25 promotion description)
  • 160x600 ROS banner on GDC Online Website to drive promotion (sponsor produces creative)

On-Site Exposure:

  • Virtual Credit promotion and logo in Exhibitor Guide if provided no later than TBD
  • One (1) lightbox within Austin Convention Center (show management produces, sponsor to send artwork by TBD)
  • Virtual Credit promotional insert with redeemable code handed out to attendees at onsite registration with badge pickup (sponsor to produce insert)
  • Full page, four color ad in Exhibitor Guide with promotional details (Sponsor provides print ready artwork no later than TBD)
  • Five (5) Expo Passes

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Online Banners - $2,000 per month

Making a good first impression can make the difference. As the central hub for everything GDC Online, the event website is a great place to message your company's leadership prior to the event.

  • Sponsor to provide skyscraper creative at least 5 days prior to run date. All banners run ROS (Run of Site).
  • Files should be 160x600, 35K or less, with alt text of 70 characters or less with no more than 5 loops in either GIF, JPG, HTML or Flash formats.
  • Limited availability (ask rep for details)

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GDC Online Email Updates - $2,500 per slot

Received by approximately 40,000 GDC community members, this is a great way to stand out from the herd at GDC Online.

  • Each ad includes a 25 word description, logo, and link and will reach approximately 40,000 game developers.
  • Sponsor must send materials by August 27, 2010.

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Pre/Post Event Mailing - $1,750

Exhibitors with a 10x10 booth who want to mail attendees can purchase this option. It is available for free to all other exhibitors with 10x20 or larger booths.

  • Exhibitors will contact GDC's third party mail house, Precise Mailing, to process their mailing, via the mail info doc. They may either select to mail to all pre-registered attendees or by pass type (conference or expo).
  • See GDC Online's Sponsor Page for details.

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Ball Cap Sponsorship - $15,000

  • Four color embroidery GDC Online logo in front
  • Up to four color embroidery sponsor logo in back
  • Adjustable size ball cap
  • Sponsor must provide artwork by August 27, 2010.
  • Logo listed on Sponsor Page of GDC Online website.

Ball Cap sponsorship example

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Lanyards (Exclusive) - $10,000 (SOLD)

Only a few leaders will emerge from the burgeoning market growth in the online space. The GDC Online lanyard represents a leadership statement.

  • Lanyards supplied by Sponsor.  Laynards must be received by show management by September 29, 2010.  Please see the GDC Online Sponsor Page for shipping details.
  • Logo listed on Sponsor Page of the GDC Online website.

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T-Shirt Sponsorship (Exclusive) - $20,000

The official shirt of the event, this sponsorship opportunity will enable you to spread your brand at the event, and then have a second life in Hometown, USA.

  • One color logo. Sponsor to provide show management with print ready art work no later than August 27, 2010.
  • Logo listed on GDC Online Sponsor Page

T-shirt sponsorship example

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GDC Online Pocket Guide (Exclusive) - $8,000 (SOLD)

  • Back cover ad on Pocket Guide
  • Full color available (Sponsor have print ready artwork by August 27, 2010)
  • See the GDC Online Sponsors Page for ad specs and delivery information.

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Tote Bag Sponsorship (Exclusive) - $12,500 (SOLD)

Sponsor the official GDC Online Tote Bag and make sure your company's logo is featured prominently all week long.

  • Totebag will feature the Sponsors Logo and GDC Online logo on one side of the bag. 
  • One color sponsor logo for the totebag - sponsor to provide show management with print ready art work no later than August 27, 2010. 
  • Logo listed on Sponsor Page of GDC Online website.
  • Ask sales rep for quantity details.

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Tote Bag Inserts (Non-Exclusive) - $3,000

Content, content, content! Yes- even the GDC Online Conference Tote Bag needs good content – yours. Place your company message in the hands of all attendees.

  • Sponsor supplied, no stickers or breakable objects. Ask your sales rep for quantity to provide.
  • Conference management to approve creative.
  • Inserts must be received by show management by September 29, 2010.  Please see the GDC Online Sponsors Page for shipping details

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Exhibitor Guide Advertising

Pricing:

Cover Ad (Inside Front, Inside Back, Back Cover) $4,000
Full Page Ad $3,000
Half-Page Ad $2,500
  • All ads are four-color and due no later than August 27, 2010.
  • Please visit Sponsors Page on GDC Online Website for ad specs and delivery information.

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Sponsored Speaking Opportunities

Sponsored Sessions (Weds-Fri)

Secure your own session room to communicate your message with the GDC Online audience. One hour sessions available in private rooms.

Pricing:

  Session Only With GDC Vault Taping*
Sponsored Session: Medium
(capacity 70-75) 		$3,000 $5,000* (see GDC Vault for details)
Sponsored Session: Large
(capacity 110)		 $3,500 $5,500* (see GDC Vault for details)

*GDC Vault discounts available for multiple Sponsored Session tapings.

  • Each session room will include standard AV Set up: Video/Data Projector, Screen to Fit Room, Speakers: two (2) Wired Mics, one (1) Podium Mic, one (1) Aisle Mic, 16 Channel Mixer, Direct Box for computer audio interface.
  • Sponsor will provide session title, session date/time, speaker name.
  • 50-75 word session description
  • 50 word speaker bio (online only) will be visible on the GDC Online website.

*NOTE: Sponsored Session Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Sponsored Session as [Session Title], a Sponsored Session within the Game Developers Conference Online. The sponsor may not reference the Sponsored session as a standalone event at GDC Online or as an main conference, summit, tutorial event or session programmed by the Game Developers Conference. Sponsored session speakers must be employees or partners of the sponsoring company.

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Tutorial/Developer Day - $18,000 or $22,000 with GDC Vault Taping (see GDC Vault for details)

Present a full-day tutorial with your content at GDC Online. Customize your content and speaker lineup, and work with the GDC Online Team on a registration exposure package.  Full day tutorials are one of the most effective ways drive your message home to this influential audience.

Pre-Event

  • Sponsor to develop customized content and speaker lineup. 
  • Sponsor will work with the GDC Online Team on registration setup and exposure.
  • Promotion of Sponsored Tutorial in one GDC Online Email Update
  • Sponsored Tutorial promoted on the Conference Tutorial Page.  Includes 100 words of text and sponsor logo. Text and logo due by August 27, 2010.
  • Promotion as a "Full Day Tutorial" in the general session listings
  • Final Tutorial Session Lineup due by TBD, which includes speaker names, session titles and times.
  • Attendee mailing lists will be available for use prior to the conference and post conference. Sponsor to contact GDC's third party mail house, Precise Mailing, to process their mailing, via the mail info doc. They may either select to mail to all pre-registered attendees or by pass type (conference or expo). See GDC Online Sponsors Page for details.
  • Sponsor will receive four (4) Main Conference passes.
  • Sponsor logo on GDC Online Sponsors Page

Onsite:

  • Promotion of Sponsored Tutorial with Sponsors Logo in GDC Online onsite Exhibitor Guide. Logo must be received by August 27, 2010.
  • Standard A/V set up including a data projector, wired lavaliere microphones, and screen. Sponsor to incur any costs on additional items or upgrades requested. 
  • Beer/Wine/Sodas with light appetizers for the final hour of the Sponsored Tutorial. Ask sales rep for Networking Hour details.
  • Two (2) 22"x28" signs with logo (production provided by Show Management) Logo must be received by August 27, 2010.
  • One Light Box (production included) placed adjacent to the Registration area of the convention center - 36 15/16” x 84 13/16”.  Print ready artwork to be received by September 5, 2010.
  • Totebag Insert in Main Online Totebags distributed to attendees.  Inserts must be received by show management by September 29, 2010.  See GDC Online's Sponsors Page for shipping details.
  • All messaging and marketing must receive final approval by GDC Online.

*NOTE: Sponsored Tutorial Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Sponsored Tutorial as [Tutorial Title], a Sponsored Tutorial within the Game Developers Conference Online. The sponsor may not reference the Sponsored Tutorial as a standalone event at GDC Online or as an main conference, summit, tutorial event or session programmed by the Game Developers Conference. Sponsored tutorial speakers must be employees or partners of the sponsoring company.

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GDC Online Recorded Sponsored Sessions Hosted on GDC Vault

GDC Vault, the premium content portal for all GDC attendees, offers post-event access to conference recordings and proceedings in slide, audio, and video formats. Hosted and accessed via the GDC Online and main GDC event websites. GDC Vault extends the life the Game Developers Conference® into an organized and easy to use web tool. As a sponsor to a GDC session, you have the opportunity to upgrade your package and participate in GDC Vault.

How Does it Work?

GDC will video/audio record your sponsored session at GDC as well as screen-capture your slides. We'll sync up the recorded content and host it via GDC Vault for up to three months after the conference.

What's the Value?

GDC will promote Vault content to all attendees and members of GDC and visitors to GDConf.com. Sponsors also have the option to collect leads and promote their company products and services long after the event.

GDC Vault Sponsored Section

GDC Vault example

GDC Vault Sponsorship Details

  • Professionally recorded sponsored session handled by GDC team to be made available to the sponsor in select formats and hosted on GDC Vault for up to three months post-GDC
  • Listing in the GDC Vault Sponsored Session Section including:
  • Session title
  • Speaker information
  • Sponsor logo
  • 50 word company or product description
  • Option to include sponsor logo or banner within video player with clickable link to sponsor's choice of URL
  • Option to collect leads via GDC Vault lead form. Sponsor receives an updated list of contact information for the first three months of all the participants who opt-in to view their video
  • Edited video recording (Flash console with video and slides sync) available to sponsors within one week of the event. No raw video footage available
  • Sponsor logo and listing to be hosted and archived up to nine months after GDC in the Sponsored Session Archive Section of Vault

Value Added Benefits to Vault Sponsors:

  • Logo and mention on homepage of GDCOnline.com prior to the event and post event
  • Logo inclusion in banners promoting GDC Vault through Game Network network of sites
  • Logo inclusion in GDC final newsletter update featuring invitations to view GDC Vault Content (reaches over 60,000 GDC members)
  • Inclusion in Inside Gama newsletter (reaching over 20,000 subscribers 5x in one week)

GDC Vault Sponsored Session Pricing for GDC Online

(1) GDC Vault Taped Sponsored Session - $2,000 added to Sponsored Session Cost

Example:

  (1) Medium Sponsored Session
(capacity 70-75)		 $5,000 total
($3,000 SS + $2,000 Vault add-on)
  (1) Large Sponsored Session
(capacity 110)		 $5,500 total
($3,500 SS + $2,000 Vault add-on)

(2) GDC Vault Taped Sponsored Sessions - $3,400 added to Sponsored Session Cost (15% off Vault Add-On)

Example:

  (2) Medium Sponsored Sessions
(capacity 70-75)		 $9,400 total
($6,000 SS + $3,400 Vault add-on)
  (2) Large Sponsored Sessions
(capacity 110)		 $10,400 total
($7,000 SS + $3,400 Vault add-on)

(3) GDC Vault Taped Sponsored Sessions - $4,500 added to Sponsored Session Cost (25% off Vault Add-On)

Example:

  (3) Medium Sponsored Sessions
(capacity 70-75)		 $13,500 total
($9,000 SS + $4,500 Vault add-on)
  (3) Large Sponsored Sessions
(capacity 110)		 $14,900 total
($10,500 SS + $4,500 Vault add-on)

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Networking Sponsorships

Official GDC Online Opening Party - $20,000 (SOLD)

The official Game Developers Conference® Online 2010 Party is a must! As the official sponsor it'll be a great way to kick off the week with some major Online fun and flare.

Date: TBD
Time: TBD
Location: Maggie Mae's

Pre-Event Exposure:

  • Reception description, logo and link on the Events Description page of GDC Online website
  • Reception description, logo and link on the "Parties/Networking" page of GDC Online website
  • Logo listed on GDC Online Sponsor Page of GDC Online Website.
  • Logo and event listing in one GDC Online update email promoting events

Onsite Exposure:

  • Logo to appear on Sponsor Thank You sign at event. Logo must be received by August 27, 2010
  • Logo in Events section of GDC Online onsite Exhibitor Guide if received no later than August 27, 2010 (digital and print version)
  • Three (3) 22"x28" signs, which consist of (2) Onsite, one (1) at the event. Additional signage and promotional items can be ordered at sponsor's cost – as sales rep for details. Logo for signs must be received by August 27, 2010.
  • Two (2) Main Conference Passes
  • Includes Minimum Beverage Allotment. Ask sales rep for details.
  • Totebag Insert in the Main GDC Totebag distributed to attendees. Inserts must be received by show management by September 29, 2010. Please see the GDC Online Sponsor Page for shipping details.

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Official Closing Night Party - $20,000

Share drinks, laughs, and rockin' great music with the movers and shakers before saying goodbye to Austin. As the official sponsor to this event you stand to gain exposure of your company's brand, product and services.

Date: TBD
Time: TBD
Location: TBD

Pre-Event Exposure:

  • Reception description, logo and link on the Events Description page of GDC Online website
  • Reception description, logo and link on the "Parties/Networking" page of GDC Online website
  • Logo listed on GDC Online Sponsor Page of GDC Online website.
  • Logo and event listing in one GDC Online update email promoting events

Onsite Exposure:

  • Logo to appear on Sponsor Thank You sign at event. Logo must be received by August 27, 2010.
  • Logo in Events section of GDC Online onsite Exhibitor Guide if received no later than August 27, 2010 (digital and print version).
  • Three (3) 22"x28" signs, which consist of (2) Onsite, one (1) at the event. Additional signage and promotional items can be ordered at sponsors cost – as sales rep for details. Logo for signs must be received by August 27, 2010.
  • Two (2) Main Conference Passes
  • Includes Minimum Beverage Allotment. Ask sales rep for details.
  • Totebag Insert in the Main GDC Totebag distributed to attendees. Inserts must be received by show management by September 29, 2010. Please see the GDC Online Sponsor Page for shipping details.

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Expo Networking Lounge (Exclusive) - $20,000

Pre-Event Exposure:

  • Lounge Description, company logo and link on Events page of GDC Online website
  • Logo and link on sponsors page of GDC Online website
  • Event listing, logo and link in the GDC Online Update email promoting Events
  • Online Banner on GDC Online Website, 160x600 run of site

On-Site Exposure:

  • Lounge listing and company logo in the onsite Exhibitor Guide
  • 20x50 space in the middle of the expo floor
  • Cash bar with bartender during show hours
  • 4x8 Double Sided Hanging Banner with sponsor logo (show management produces/hangs banner) Logo due by September 5, 2010
  • (2) 22"x28" signs with sponsor logo in Expo Lounge showing hours
  • Tables, lounge seating and carpet are provided by show management (sponsor can further customize at own cost)
  • Napkins with sponsor logo (show management produces napkins) logo due by August 27, 2010
  • 4 Main Conference Passes
  • 10 Expo Passes
Expo Networking Lounge 1
Expo Networking Lounge 2
Expo Networking Lounge 3

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Happy Hour with Conference Pass Giveaway (2 available) - $9,500

An upgrade to a GDC tradition! During Happy Hour, GDC Online attendees will flock to the official booth crawl sponsor for late-afternoon refreshments, but this time with a chance to win Conference Passes to a future GDC Event – courtesy of you!

Location: Exhibitors Booth
Date (Choose one): Wed, Oct 6th -or- Thurs, Oct 7th
Time: TBD

Pre-Event Benefits:

  • 50 word event listing, logo, and link on "Parties & Networking" page of GDC Online website
  • Logo and link on sponsors page of GDC Online website
  • Event listing, logo and link in the GDC Online Update email promoting Parties & Networking
  • Online Banner on GDC Online Website, 160x600 run of site

Onsite Benefits:

  • Event listing and logo in GDC Online Exhibitor Guide
  • Logo on Expo Happy Hour signage
  • Logo on (2) 22'x28' Booth Crawl signs located in the exhibit hall and sponsor booth area. Signage to be produced by Show Management. Logo must be received no later than August 27, 2010.
  • GDC Pass Giveaway Raffle during Expo Happy Hour. 3 Conference Passes awarded - winners given the choice to attend any 2010 or 2011 GDC Event (show management to provide winners with passes)
  • Raffle tickets and microphone provided (sponsor responsible for handing out raffle tickets and announcing winners)
  • Includes beverage station in booth. Show Management provides the initial beverage order up to $5000 value. Sponsor has the option of refreshing the order if it runs out at own cost.
  • Totebag Insert included in the main totebag distributed to attendees.

Career Pavilion  Happy Hour with pass Giveaway

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Exhibitor Beer Fest - $7,000

Date: TBD
Location: Expo Show Floor
Pre-Event Exposure:

  • Beer Fest description, logo and link on the Events description page of GDC Online website
  • Beer Fest description, logo and link on the Exhibitor Sales Page of the GDC Online website
  • Logo listed on Sponsor Page of GDC Online website.

Onsite Exposure:

  • Logo in Events section of GDC Online onsite Exhibitor Guide if received no later than August 27, 2010 (digital and print version).
  • Three (3) bartenders (keg servers) at each keg table
  • Three (3) domestic beer kegs
  • Beverage napkins with logos. Sponsor to supply logo by August 27, 2010.
  • One (1) event sign in foyer (production included). Sponsor to supply signage logo by August 27, 2010.
  • Two (2) 5'x8' banners in the reception area (Sponsor to supply Banners).  Sponsor to ship to show management, need to be received by September 5, 2010. See Sponsor Page for shipping details.
  • Totebag Insert in the GDC Totebag distributed to attendees.  Inserts must be received by show management by September 29, 2010.  Please see the GDC Online Sponsor Page for shipping details.

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Press Room (Exclusive 4 day) - $10,000

The breadth of press that attends GDC Online is as eclectic as the host city – from game industry to business, international, and lifestyle outlets. Align your company's message with news and coverage from the event.

Pre-Event Exposure:

  • Press Room description, logo and link on Events page of GDC Online website .
  • Logo listed on GDC Online Sponsor Page.
  • Logo and event listing in one GDC Online update email promoting events.

Onsite Exposure:

  • Logo in Events section of GDC Online onsite Exhibitor Guide if received no later than August 27, 2010 (digital and print version).
  • 4'x8' banner hung on pipe and drape produced by show management. Sponsor will provide print ready artwork by September 5, 2010.
  • One hour sponsored session (Standard AV included). Work with your sales rep to reserve an available time slot.  See Sponsored Session deliverables for details.
  • Opportunity to place materials on table inside press room
  • One (1) 22"x28" sign to include company logo. Logo for sign must be received by August 27, 2010
  • Two (2) hardwired computers with company screensaver (electrical included)
  • Opportunity to supply mouse pads (Sponsor supplied).  Show management must receive these by August 27, 2010.  See the GDC Online Sponsors Page for shipping details.
  • Catering (Coffee, tea and water for 4 days). Show management will take care of.

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Coffee/Conference Breaks (Tues-Fri) - $6,000 each or $10,000 for 2

"Let's catch up at the break!" Does your company want to be in on the conversation?

Pre-Event Exposure:

  • Coffee break description, logo and link on Events page of GDC Online website
  • Logo listed on Sponsor Page of GDC Online website.
  • Logo and event listing in one GDC Online update email promoting events

Onsite Exposure:

  • Logo in Events section of GDC Online onsite show guide if received no later than August 27, 2010 (digital and print version)
  • Napkins with company logo. Logo for napkins must be received by August 27, 2010.
  • Two (2) 22"x28" directional signs with company logo. Logo for signage must be received by August 27, 2010.
  • Sponsor can place marketing materials on table.
  • Show Management to provide setup and coffee for distribution.
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Sales Contacts

  • Debbie Beam
    Global Account Manager
    East Coast, Europe & Eastern Canada
    Tel: 785.424.3592
    Fax: 516.467.8823
    dbeam@think-services.com
  • Carsten Kohlenbeck
    Eastern Europe Account Manager
    P: +49 (0)30 346 22 644
    F: +49 (0)30 346 22 622
    C: +49 (0)163 164 76 76
    Skype: kohlenbeck
    ckohlenbeck@think-services.com