GDC 2010 IGF and Choice Awards Sponsorships

GDC 2011
February 28 - March 4, 2011
Moscone Convention Center
San Francisco, CA

The Independent Games Festival and the Game Developer Choice Awards show are the most respected and influential award shows in the industry, recognizing excellence and innovation within the Indie, Professional and Student communities.

For an overview of the IGF, including competition rules, important dates, prizes, press coverage and current sponsors, click here.

For an overview of the Choice Awards, including competition rules, important dates, prizes, press coverage and current sponsors, click here.

Contracts Link | Sales Contacts Click here to download contract Click here to download contract

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IGF Sponsorships
12th Annual IGF is the "Sundance Film Festival" of the game industry, honoring the Indie and Student communities
Choice Award Sponsorships
The 10th Annual Choice Awards honor the professional game community, and are truly "for developers by Developers," with awards voted on by the game developer community

IGF Sponsorships


IGF Platinum Sponsor (Exclusive) - $75,000 SOLD

IGFThe IGF Title Sponsorship has proven to be one of the most effective vehicles for reaching and influencing the Indie Community. Broadcast on cable television, covered by industry and mainstream press, and celebrated among independent developers, the IGF platform is the perfect way to reach, educate and influence developers.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website.
  • Large logo and link at the top of the sponsors page on the IGF website. Includes a 50-word company description.
  • 1 Sponsorship listing in GDC Update e-mails. Includes logo/link and 50-word company description. Based on availability and sign-on date.
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.
  • 160x600 banner to run on GDConf network of sites. Run the course of xxx months (possibly January -April). Based on sign-on date and availability.

On-Site Exposure:

  • Large logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Small pod within IGF Pavilion.
  • Logo on IGF page in GDC Program if provided no later than February 2, 2010
  • Large logo on IGF pavilion banner if provided no later than TBD
  • Logo on pod headers for main competition for IGF Pavilion if provided no later than TBD (Exclusive)
  • 1 Lightbox prominently placed in Moscone Center.  Select available location with sales rep
  • 1 totebag insert distributed to all conference attendees, speakers, and press at GDC. (Sponsor will provide 10,000 inserts with Conference management approval.) Inserts need to be at the advance warehouse by TBD
  • Full page, four color ad in GDC Program and in awards program. Sponsor to provide print ready artwork no later than February 2, 2010
  • Logo placement on IGF ad in GDC Show Program if logo received by February 2, 2010
  • Text mention on invitation to Nominee Reception if provided no later than TBD
  • 25 GDC Expo Passes
  • 6 All Access Passes to GDC

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide.
  • Sponsor recognition in welcome and farewell speech.
  • 10 invitations to pre-ceremony nominee reception
  • Option to submit proposal to participate in ceremony (editorial approval is required.)
  • VIP table for 10 at awards ceremony.

Post-Event Exposure:

  • Direct mail piece (provided by sponsor)

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IGF Gold Sponsor (Non Exclusive) - $27,500

IGFThe IGF platform is the perfect vehicle to reach, educate and influence the Indie Community. Broadcast on cable television, covered by industry and mainstream press, and celebrated among independent developers, become associated with the most respected independent award show in the game industry.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website (www.igf.com)
  • Logo and link on sponsors page on the IGF website. Includes a 50-word company description
  • 1 Sponsorship listings in a GDC Update e-mail (includes logo/link and 50 company description)
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.

On-Site Exposure:

  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Logo on IGF page in GDC Program if provided no later than February 2, 2010
  • Logo on IGF pavilion banner if provided no later than TBD
  • Text mention on invitation to Nominee Reception
  • 1 Lightbox prominently placed in Moscone Center.  Select available location with sales rep
  • 2 All Access Passes
  • 15 GDC Expo Passes

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide
  • Half page ad in Awards Program if provided no later than February 2, 2010
  • Sponsor thanked during IGF ceremony opening remarks
  • 5 invitations to pre-ceremony reception
  • VIP table for 5 in exclusive area at awards ceremony

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IGF Silver Sponsor (Non Exclusive) - $12,500

The IGF platform is the perfect vehicle to reach, educate and influence the Indie Community. Broadcast on cable television, covered by industry and mainstream press, and celebrated among independent developers, become associated with the most respected independent award show in the game industry.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website (www.igf.com) Logo and link on sponsors page on the IGF website (http://www.igf.com/05sponsors.html). Includes a 50-word company description
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.

On-Site Exposure:

  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Logo on IGF page in GDC Program if provided no later than February 2, 2010
  • Logo on IGF pavilion banner if provided no later than TBD
  • 10 GDC Expo Passes

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide
  • Sponsor thanked during IGF ceremony opening remarks
  • Five (5) invitations to pre-ceremony nominee reception
  • Seating in preferred section

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IGF Student Showcase Platinum Sponsor - $18,000

IGF Student ShowcaseThe IGF platform is the perfect vehicle to showcase the fruit of your school’s curriculum. Broadcast on cable television, covered by industry and mainstream press, and celebrated among the game development community, become associated with the most respected award show in the game industry.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website (www.igf.com)
  • Logo and link on sponsors page on the IGF website (http://www.igf.com/05sponsors.html) Includes a 50-word company description
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.
  • Logo and link on sponsors page on www.gamecareerguide.com (Includes a 50-word company description)

On-Site Exposure:

  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo near event description in GDC Program if received no later than February 2, 2010
  • Logo on IGF page in GDC Program if received no later than February 2, 2010
  • Logo on IGF pavilion banner if provided no later than TBD
  • Half page, four color ad in awards program (Sponsor provides print ready artwork no later than February 2, 2010)
  • Logo on pod headers for Student Showcase, pods located in the IGF Pavilion at GDC if provided no later than TBD(exclusive)
  • Text mention on invitation to Nominee Reception
  • 15 GDC Expo Passes

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide
  • Sponsor thanked during IGF ceremony opening remarks
  • Five (5) invitations to pre-ceremony nominee reception
  • Seating in preferred section

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IGF Student Showcase Gold Sponsor (2 available) - $10,000

The IGF platform is the perfect vehicle to showcase the fruit of your school’s curriculum. Broadcast on cable television, covered by industry and mainstream press, and celebrated among the game development community, become associated with the most respected award show in the game industry.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website (www.igf.com)
  • Logo and link on sponsors page on the IGF website (http://www.igf.com/05sponsors.html) Includes a 50-word company description
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.
  • Logo and link on sponsors page on www.gamecareerguide.com (Includes a 50-word company description)

On-Site Exposure:

  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Logo on IGF page in GDC Program if provided no later than February 2, 2010
  • Logo on IGF pavilion banner if provided no later than TBD
  • Text mention on invitation to Nominee Reception
  • 10 GDC Expo Passes

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide
  • Sponsor thanked during IGF ceremony opening remarks
  • Five (5) invitations to pre-ceremony nominee reception
  • Seating in preferred section

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IGF Platform Sponsorship - $37,500

The IGF platform is the perfect vehicle to reach, educate and influence the Indie Community. Broadcast on cable television, covered by industry and mainstream press, and celebrated among independent developers, become associated with the most respected independent award show in the game industry.

Pre-Event Exposure:

  • Logo and link on homepage of IGF website.
  • Logo and link on sponsors page on the IGF website. Includes a 50-word company description.
  • 1 Sponsorship listings in GDC Update e-mails. Includes logo/link and 50-word company description.
  • Logo on one IGF print ad to run in either the Jan., February, March, or April issue of Game Developer magazine.

On-Site Exposure:

  • 'Pod' within IGF Pavilion for sponsor, allowing staffed area within Pavilion where platform's indie titles can be demonstrated and evangelized to IGF finalists and other GDC visitors. IGF to provide pod and electrical, sponsor to provide hardware and staffing
  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Logo on IGF page in GDC Program if provided no later than February 2, 2010
  • Logo on IGF pavilion banner if provided no later than TBD
  • 35 GDC Expo Passes.

Awards Presence Exposure:

  • Representative from sponsor can appear on-stage at IGF Awards to make speech highlighting sponsor's support for awards - and perhaps mentioning previous and current signed IGF titles for that platform, and introduce film clip showing platform's indie relevance. Total appearance not to exceed one minute.
  • Option to submit proposal to participate in ceremony (editorial approval is required.)
  • Logo on Sponsor "thank you" slide.
  • Sponsor thanked during IGF ceremony opening remarks.
  • 5 invitations to pre-ceremony nominee reception.
  • 5 seats at an exclusive VIP table at awards ceremony.

NOTE: this sponsorship is only available to game hardware platforms.

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Choice Awards Sponsorships


Choice Platinum Sponsor (Exclusive) - $50,000

GDCAThe Choice Awards platform is the perfect vehicle to reach, educate and influence the professional game development community. Truly an award show "for developers by developers," with the categories and awards being voted on by the game developer community. Become associated with the best professional award show in the game industry - 10 years running.

Pre-Event Exposure:

  • Logo, tagline and link on homepage of Game Developers Choice Awards website (www.gamechoiceawards.com)
  • Large logo, tagline and link at the top of the sponsors page on the Game Developers Choice Awards website (http://www.gamechoiceawards.com/sponsors.htm)
    Includes a 50-word company description
  • Logo, tagline and link on Events page of GDC website (http://www.gdconf.com/events/)
  • 1 Sponsorship listing in a GDC Update e-mail (includes logo/link and 50 company description) highlighting event
  • Opportunity to run a flash video on gamechoiceawards.com
  • Text mention on Nominee Reception Invitation (if provided by no later than TBD)
  • Logo and tagline on all Game Developers Choice Awards print ads to run in Game Developer magazine including the GDC Program and any other publications where the ads are placed to promote the event

On-Site Exposure:

  • Large logo and tagline on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo and tagline in event description in GDC Program if provided no later than February 2, 2010
    Logo and tagline on all Awards signage within the Moscone Convention Center (if logo provided by TBD
  • One dedicated banner within the Moscone Convention Center to include only Platinum sponsor and Choice Awards logos (if logo and tagline provided by TBD)
  • Full page, four color ad in GDC Program and in awards program (Sponsor provides print ready artwork no later than February 2, 2010)
  • 3 All Access Passes
  • 15 Expo Passes

Awards Presentation Exposure:

  • Logo and tagline on Sponsor "thank you" slide
  • Sponsor recognition in welcome and farewell speech
  • 10 Invitations to pre-ceremony nominee reception
  • VIP table for 10 in exclusive area at awards ceremony
  • Option to submit proposal to participate in ceremony (editorial approval is required)

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Choice Gold Sponsor (Non Exclusive) - $15,000

Choice AwardsThe Choice Awards platform is the perfect vehicle to reach, educate and influence the professional game development community. Truly an award show "for developers by developers," with the categories and awards being voted on by the game developer community. Become associated with the best professional award show in the game industry - 10 years running.

Pre-Event Exposure:

  • Logo and link on homepage of Game Developers Choice Awards website (www.gamechoiceawards.com) seen by tens of thousands of developers through nomination and voting process
  • Logo and link on sponsors page on the Game Developers Choice Awards website (http://www.gamechoiceawards.com/sponsors.htm) Includes a 50-word company description
  • Logo and link on Events page of GDC website (http://www.gdconf.com/events/)
  • Text mention on Nominee Reception Invitation (if provided by no later than TBD)
  • Logo on all Game Developers Choice Awards print ads to run in Game Developer magazine including the GDC Program and any other publications where the ads are placed to promote the event

On-Site Exposure:

  • Logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • Logo on Awards signage within the Moscone Convention Center (if logo provided by TBD)
  • Full page, four color ad in GDC Program and in awards program (Sponsor provides print ready artwork no later than February 2, 2010)

Awards Presentation Exposure:

  • Logo on Sponsor "thank you" slide
  • Sponsor recognition in welcome and farewell speech
  • 5 Invitations to pre- ceremony nominee reception
  • VIP table for 5 in exclusive area at awards ceremony

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IGF & Choice Nominee Reception (Exclusive) - $30,000

A welcoming celebration and networking hour dedicated to the IGF and Choice Award Shows. The reception gathers the 'best of the best' from the professional, indie and student communities.

Pre-Event Exposure:

  • Logo and link on GDC website and respective awards sites.
  • Logo and link on Events page of GDC website (http://www.gdconf.com/events/)
  • Logo on invitation to Nominee Reception (Must receive logo no later than TBD)

On-Site Exposure:

  • Large logo on sponsor page of the awards program, accompanied by a 50 word text description if provided no later than February 2, 2010
  • Logo in event description in GDC Program if provided no later than February 2, 2010
  • 2 All Access Passes to GDC 2010

Awards Presentation Exposure:

  • Five minute address to nominee reception attendees
  • 10 Invitations to pre-ceremony nominee reception
  • VIP table for 10 in exclusive area at awards ceremony
  • Logo appearance on screens during nominee reception
  • Opportunity to run video on screens during reception - no audio
  • Opportunity to distribute cups, napkins, etc., with logo (production not included, additional fees may apply)
  • GDC Show management orders food and beverage for 150 ppl. Any additional food needs to be paid for by sponsor. Operations to provide contact info with Moscone caterer and sponsor can order and pay directly

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For more information, contact your GDC 2010 Sales Representative.

Sales Contacts

  • Debbie Beam
    Global Account Manager
    East Coast, Europe & Eastern Canada
    Tel: 785.424.3592
    Fax: 516.467.8823
    dbeam@think-services.com
  • Carsten Kohlenbeck
    Eastern Europe Account Manager
    P: +49 (0)30 346 22 644
    F: +49 (0)30 346 22 622
    C: +49 (0)163 164 76 76
    Skype: kohlenbeck
    ckohlenbeck@think-services.com