
GDC 2012 General Sponsorship Opportunities
GDC 2012
March 5 - March 9, 2012
Moscone Convention Center
San Francisco, CA
Exhibitors can maximize the efficiency of their GDC investment by extending their reach far beyond the GDC Expo floor. GDC sponsorships provide exhibitors with the opportunity to reach attendees throughout their entire GDC experience, whether they are attending classes, eating, networking, or socializing.
*NOTE: Sponsorships are only available to exhibitors. To qualify as an exhibitor you must have one of the following: booth, meeting room, business suite or summit table top.
General Sponsorships Opportunities
Marketing/Promotions
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Networking Opportunities |
Sponsored Speaking Opportunities |
Marketing/Promotions
Gold Marketing Package - $11,660 (value $20,000)
Promote your company to attendee's and the game development community with GDC's most cost effective marketing program. Includes high visibility online, in print and at the event!
- Full page ad in GDC Show Program
- (1) totebag insert distributed to all GDC attendees: See guidelines here GDConf.com
- 160x600 Run of site Banner on GDConf.com
- Duration: 60 days
- See banner spec details
- Sponsor logo on GDConf.com sponsors page, listed as Marketing Sponsor
- 1 Inside Gamasutra Newsletter ad. Includes 75 word text description, logo and URL. Distributed to over 60,000+ opt-in subscribers
- (2) Enhanced Job Postings with Weekly Refresh - to be used within 30 days of the event
Silver Marketing Package: $6,995 (value $10,025)
Promote your company to attendee's and the game development community with GDC's most cost effective marketing program. Includes high visibility online, in print and at the event!
- Half Page ad in GDC Show Program
- 160x600 Run of site Banner on GDConf.com
- Duration: 60 days
- See banner spec details
- Sponsor logo on GDConf.com sponsors page, listed as Marketing Sponsor
- 1 Inside Gamasutra Newsletter ad. Includes 75 word text description, logo and URL. Distributed to over 60,000+ opt-in subscribers
- (1) Enhanced Job Posting with Weekly Refresh - to be used within 30 days of the event
Email Advertising - $3,150
- Opt-in GDC email newsletter with a circulation of 60,000+
- Includes 50-word company /product description, logo, and hotlink
- Ask rep for dates of availability

Online Banner Ads - $3,150 (Contact Your Sales Rep For Details)
- All banners are run of site on GDConf.com
- See banner spec details
Conference Program Advertising Spread
Rates:
| Spread | $6,250 | |
| Full Page | 8.75" x 10.5"; BLEED: 9" x 10.75" | $5,000 |
| Half Page | 8.75" x 5.25"; BLEED: 9" x 5.5" | $3,725 |
| Double-Sided, Heavy Stock Insert | $7,250 | |
| Conference Program Belly Band (production cost NOT included) | $8,250 |
- Four color, net rates.
- All program advertising will appear in print and digital format. Check here for deadlines.
Tote Bag Insert (SOLD)- $6,000
Specifications: No larger than 8.5"x11". single sheet of double sided paper. Consumable products, food, beverages, liquids, bracelets, stickers, breakable objects, magazines and booklets are PROHIBITED. CDs and DVDs are allowed. All totebag inserts are subject to show management approval.
Quantity: Varies by Conference by event
GDC: 11,000
GDC Online: 2,000
GDC Europe: 2,000
GDC China: 2,000
Footprints or Shoeprints to Your Booth From Expo Hall Entrance - $7,875 (per 200 feet of coverage)
- Costs include production and application and refresh during show. This rate includes shoeprints, footprints, and custom graphics from 41-55 square inches in size and up to 4 colors.
- Sponsor will supply artwork. Check here for deadlines.
Official Wireless Sponsor (1 SOLD, 1 Available, North and West Halls)- $30,000 (North SOLD)
Pre-Event Exposure:
- Sponsorship title, logo and 50 word company description on GDConf.com sponsor page
- 1 Sponsorship listing in GDC Update email. Includes logo, link and 50 word description. Based on availability and sign on date. Distributed to over 60,000 developers
- 160x600 ROS banner on GDConf.com (starts as soon as sponsor sends banner) See banner spec details
On-Site Exposure:
- Wireless locations for approximately 200 concurrent users per floor
- 20 Wireless Sponsorship signs, size 22"w x 28”h. Signs will be GDC Look and Feel with Sponsor logo. Logo must be received by deadline listed here.
- Wifi will include splash page of GDC look and feel with sponsor logo and optional sponsor banner ad. Deadline listed here
- Company logo to appear in general information section of Show Program. Deadlines listed here
- Totebag insert in Main GDC Totebag distributed to attendees. See guidelines here
- 15 GDC Expo passes
- 5 All Access Passes
The GDC Experience (2 available) - $21,400
Hosting a contest on your website? Sponsoring the "GDC Experience" allows you to run your contest in association with the GDC and give the winner the "GDC Experience Grand Prize". The GDC will market your contest heavily through our print, online and event channels to ensure your contest is a smashing success!
Contest Format:
- The sponsor hosts the contest on its website and has complete creative control over the format (GDC will act in a consulting role). The GDC will heavily promote the contest through its online, print and event channels
- Registration/Judging: the sponsor has complete control over registration and judging. The GDC will drive developers to the registration site through several marketing initiatives reaching over 100,000 developers worldwide
- Prizes: the winner will be rewarded the GDC Experience Grand Prize. See below for details. The sponsor also has the ability to award prizes
Winner Receives:
- 7 night hotel stay at a preferred GDC Hotel
- 1 All Access Pass
- Preferred seating at the IGF and Choice Award Shows
- Access to VIP Speaker Party
- 1 complimentary lunch per day
Deliverables:
- Sponsor contest listing with sponsor logo on GDConf.com and Gamasutra.com homepages. Will direct users to contest page hosted on sponsors website
- Sponsor contest 50 word event listing, logo and link on GDC website event descriptions page
- 1 Sponsorship listing in GDC Update email. Includes logo, link and 50 word description. Based on availability and sign on date. Distributed to over 60,000 developers
- 1 Gamasutra.com news article with contest description and link to contest page hosted on sponsors website
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Sponsorship title, logo and 50 word company description on GDConf.com sponsor page
- Contest rules and submission guidelines must be approved by the GDC Event Team
Press Room Sponsorship (Exclusive) - $26,750
Pre-Event Exposure:
- Sponsorship title, logo and 50 word company description on GDConf.com sponsor page
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
- 160x600 Run of site banner on GDConf.com. See banner spec details
On-Site Exposure:
- Includes daily coffee and refreshments in the GDC Press Room
- 2,000 branded napkins with sponsor logo
- Table in GDC Press Room for sponsors materials
- Wifi internet access for press; splash page will have GDC look and feel with sponsor logo and optional sponsor banner ad. Deadline listed here
- (2) - 22"x28" GDC Press welcome signs with sponsor logo
- Press room listing and sponsor logo in the GDC Show Program. Deadline listed here
- 1 totebag insert distributed to all attendees and press: See guidelines here
GDC Baseball Caps - $21,000
Leave an impression that will last for years by sponsoring the official GDC Baseball Cap.
- 4 color GDC logo on front, 4 color sponsor logo on side and back (production included)
- Distribution to 3,250 attendees
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
Lanyards (Exclusive) - $21,000 (SOLD)
- Sponsor to produce badge inserts (double alligator clip) and must arrive by advanced warehouse
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
Badge Inserts - $21,000 (SOLD)
Reach every attendee – literally. Badge Inserts are visible on all attendee badges making it a coveted branding opportunity.
- 20,000 quantity - insert displayed on all GDC attendee badges
- Sponsor to produce badge inserts and mail to advanced warehouse by deadline listed here.
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
T-Shirt Sponsorship (Exclusive) - $42,000 (SOLD)
Production of 1 color included.
- Additional color options available. See sales rep for more details.
- Logos need to be received. Check here for deadlines.
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
GDC 2010 t-shirt example:

Conference Tote Bag (Exclusive) - $42,000
Production of 1 color included.
- Sporty Messenger Bag with laptop padding.
- Logos need to be received. Check here for deadlines.
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
Sample tote bag:

Plasma Screen Showcase - $10,000 (SOLD)
Dazzle attendees with a targeted video loop placed in prime locations outside the Expo Hall and Lunch Rooms. Great for showcasing game play footage or messaging attendees.
Includes:
- Two 60" inch HD Plasma Screens located in prime areas outside the entrance of the Expo Hall and Lunch Room
- 2 DVD players to run sponsor video content
- Electrical included
- Sponsorship title, company logo and 50 word description on GDConf.com sponsor page
Hotel Room Key Cards - $21,000
Welcome attendees to the GDC and leave a lasting impression with branded hotel keycards at the top GDC hotels.
- 5,250 Cards distributed at premium GDC Hotels
- 4-color artwork or logo needs to be submitted to vendor by deadline listed here.
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
GDC Speaker Gifts (2 available) - $8,400
Reach over 800 of the GDC's top speakers by providing them with a gift from your company.
- Gift must be approved by GDC Management
- Gifts need to be shipped to the advanced warehouse by deadline listed here.
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
GDC Exhibitor Gifts (2 available) - $8,400
Reach over 600 of the top decision makers at exhibiting companies by providing them with a gift from your company.
- Gift must be approved by GDC Management
- Gifts need to be shipped to the advanced warehouse by deadline listed here.
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
Networking Opportunities
Expo Floor Happy Hour with Pass Giveaway (2 available) - $21,400
The Expo Happy Hour is simply the place to be at the GDC for networking. And this year attendees will have a chance to win 3 All Access Passes to the GDC Event of their choice – and they have you to thank!
Location: North Hall
Happy Hours: Wed, Thurs (choose one)
Pre-Event Exposure:
- Event listing, company logo and 50 word description on Parties and Networking page of GDConf.com
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
On-Site Exposure:
- Logo on events page of the GDC Conference Program. Deadline listed here
- Logo recognition on all Expo Happy Hour signage detailing sponsor as sponsor. Signage in Moscone Center to be produced by show management. Deadline listed here
- Includes set allotment for food and beverage. GDC Show management will place the order for food and beverage based on 450ppl in consultation with the sponsor. If the sponsor wishes to add to the initial order onsite they are able to do so at own cost.
- 3 Conference Passes awarded - winners given the choice to attend any GDC Event
- Microphone provided
- Text listing on pocket CAAG
Expo Floor Competition - $25,000
Engage the GDC audience, developers and press by hosting your own competition on the North Hall Expo, in association with the GDC. Winners will receive GDC Main Conference passes. Your competition will be heavily promoted through the GDC’s online, print and event marketing channels.
Competition Format:
- The competition is located on the North Hall Expo Floor and runs the days of the Expo and subject to expo hours.
- The Sponsor has complete creative control over the competition details and format. The GDC recommends that the sponsor set specific competition times each day when attendees can compete. The competition times and details will be heavily marketed to GDC attendees.
- Registration is handled by sponsor. GDC recommends onsite registration at the competition booth
- Prizes: Overall winner each day will receive a GDC Main Conference pass to any GDC event of their choosing. The GDC recommends the sponsor also gives out prizes each day.
Pre-Event Exposure:
- Event listing, company logo and description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
On-Site Exposure:
- Prizes for winners: 3 GDC Main Conference passes to any GDC Event. Given to overall winner each day of the expo
- Event listing, description and sponsor logo in the GDC Show Program. Deadline listed here
- Full Page ad in GDC Show Program. Materials must be received by deadline listed here.
- 20'x20' expo booth on the show floor. Sponsor is responsible for booth buildout
- (1) 4'x8' double-sided banner with sponsor logo hung above expo booth (Show management to produce 4x8 double-sided hanging banner. Logo needs to be submitted by deadline listed here)
- (1) 22"x28" sign in expo booth indicating hours of event and featuring sponsor logo. (Show Management to produce. Logo due by deadline listed here)
- (4) 2'x2' Floor Graphics with sponsor logo, includes carpet (show management will produce floor graphics. Sponsor to supply artwork by deadline listed here)
- 22x28 Directional Sign located in the Expo Hall with Sponsor logo if provided by deadline listed here. (Show Management to Produce)
- 1 totebag insert distributed to GDC attendees: See guidelines here
- Text listing on pocket CAAG
North or West Hall Lobby Bar Sponsorships - $35,000 (North SOLD, West Available)
Pre-Event Exposure:
- Event listing, company logo and description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
On-Site Exposure:
- Logo on events page of the GDC Conference Program. Deadline listed here
- Customized space in North Hall or West Hall Lobby, see sales rep for size/location details
- Option to hang banner within space (Sponsor responsible for creating the banner and ordering/paying GES directly to hang)
- (1) 22"x28" sign with conference show look and feel next to lobby bar showing lobby hours details
- Sponsor to work directly with facility. Operations will put Moscone in contact with Sponsor. Full well cash bar is allowed
- $3,700 toward furniture (Sponsor places order directly with GES)
- All signage production within space is the responsibility of sponsor, please work directly with GES
- 25 GDC Expo Passes
Casual Games Competition - $30,000
Host a Casual Gaming competition on the GDC Expo Floor and award prizes to the winners. The sponsor will have full control over the format of the Casual Games competition with heavy marketing and promotion from the GDC to drive attendees and create buzz throughout the game development community.
Location: North Expo Floor
Competition Format:
- The competition is located on the expo floor, and runs the days of the Expo and subject to expo hours.
- The Sponsor has creative control over the format of the competition. Suggestion: Each day set specific competition times with respect to specific games, where developers can compete against each other head to head or simply compete for the top overall score of the day.
- Top scorers are awarded prizes from host site (examples: site currency/points/membership benefits, etc.)
Pre-Event Exposure:
- Event listing, company logo and description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
On-Site Exposure:
- Casual Games Competition listing and sponsor logo in GDC Conference Program. Deadlines listed here
- 20'x30 expo area for Casual Games Competition
- Standing sign with competition times and sponsor logo (show management to produce)
- 12 laptop computers with hard cable internet access
- 4x8 double sided hanging sign over Casual Games Competition with sponsor (show management will produce sign. Deadline for artwork is listed here
- (4) 2'x2' floor graphics plus carpet (show management will produce graphics. Deadline for artwork is listed here
- Sponsor Logo on each backsplash and 6 counters
- Option to build out space and customize at sponsor cost. Sponsor can work directly with GES on booth layout
- Totebag insert promoting event: See guidelines here
- Text listing on pocket CAAG
Game Night Trivia - $25,000
Test developer's game industry knowledge. A rousing night of intellectual fun, Game Trivia Night is crowd pleaser and brain teaser!
Date: TBD
Location: TBD
Time: TBD
Trivia Format:
- GDC Team will secure venue, and work with sponsor on date/time availability
- Sponsor will have creative control over the Trivia Night Format. Suggestion: 4 Teams with 5 developers per team and 3 rounds of Trivia. 1st round pits Team 1 vs Team 2. 2nd Round pits Team 3 vs Team 4. 3rd and final round pits the winning teams against each other.
- Sponsor has complete control over registration with assistance from GDC marketing initiatives. Suggestion: Require the registration of "Teams" to be from the same company. Example, Microsoft registers its team of 5, Sony registers its Team of 5, which pits Company vs Company and would create additional buzz. GDC will place a Registration Callout Box on the GDC Event Descriptions page with a link to the sponsor's website or email for sign-ups.
- Registration can also be done on-site at the sponsor's booth or at a nearby hotel prior to event if necessary.
- Sponsor has creative control over trivia questions, though community participation is encouraged. GDC will set up a Trivia Question Submission Box on the GDC Website Event Description page where developers can submit questions for possible use. Submission box will link to sponsors email.
- Prizes for winners: 5 GDC Main Conference passes will be awarded to all 5 members of the winning team. Passes are good to any GDC Event. Sponsor is also encouraged to give away prizes
Pre-Event Exposure:
- Event listing, company logo and description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
Onsite Exposure:
- Event description and sponsor logo in GDC Show Program
- Basic setup includes chairs for audience and teams, basic AV and microphone setup, electricity (30amps), projector for displaying team names and scores, buzzer, timer, pipe and drape for the backdrop (show management provides). Sponsor can upgrade equipment and furniture at own cost.
- 5x 10 single-sided banner on pipe and drape backdrop (sponsor to produce sign, show management to hang
- 1 Thank you sign with sponsor logo outside of Game Trivia Room (show management produces) logo must be received by deadline listed here
- 1 Directional sign at hotel with sponsor logo (show management produces)
- Prizes for winners: 5 GDC Main Conference passes will be awarded to all 5 members of the winning team. Passes are good to any GDC Event. Sponsor is also encouraged to give away prizes
- Sponsor has the ability to giveaway additional prizes to participants
- Sponsor will moderate the event
- 1 GDC Marketing Banner promoting Game Trivia Night with sponsor logo, located in convention center
- Text listing on pocket CAAG
- Totebag Insert in main GDC totebags: See guidelines here
Poker Tournament - $8,665 (SOLD)
- Event listing, company logo and description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
- Event listing and logo in GDC Conference Program. Deadline listed here
- Two 22"x28" sign near each registration location including event details to be produced by show management
- Sponsor logo on show direction signs leading folks to event
- Totebag insert in GDC Totebag distributed to attendees. See guidelines here
- Text listing on pocket CAAG
NOTE: Sponsor is responsible for identifying venue, and working with them directly regarding all aspects of the event, i.e., catering and equipment rental
Exhibitor Welcome Reception - $20,000
Welcome exhibitors in style with a reception held at the convention center. A great kickoff to the GDC with drinks, food, networking and prizes!
Date: Tuesday
Location: Convention Center
Time: 4-6pm
Pre-Event Exposure:
- Event listing, company logo and word description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
- Party invitation created by GDC Show Management and distributed to all Exhibitors
Reception Exposure:
- Tabletop during reception (includes one 6ft draped table, 2 chairs) AV and electrical not included and must be ordered and paid for by sponsor. Operations will provide AV contact.
- Handouts can be placed on table at reception. Sponsor to provide handouts. Must arrive at advance warehouse by deadline listed here.
- Hanging single-sided banner at reception venue hung by pipe and drape (Banner size: 8'w × 5'h provided by sponsor. Must arrive at advance warehouse by deadline listed here.
- Event listing and logo in GDC Show Program. Deadline listed here
- Logo to appear on two 22"x28" thank you signs provided by Show management to be set up during reception. Logo must be received by deadline listed here
- 2 All Access Passes to 5-day Game Developers Conference
- Includes set allotment of food and beverage. GDC Show management will place the order for food and beverage based on 200ppl in consultation with the sponsor. If the sponsor wishes to add to the initial order onsite they are able to do so at own cost.
- Text listing on pocket CAAG
Onsite Receptions - $20,000
Host your own reception at the GDC where developers can network and discuss business opportunities.
Pre-Event Exposure:
- Event listing, company logo and word description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
Reception Exposure:
- Tabletop during reception (includes one 6ft draped table, 2 chairs) AV and electrical not included and must be ordered and paid for by sponsor. Operations will provide AV contact.
- Hanging single-sided banner at reception venue hung by pipe and drape (size no larger than 8'w × 5'h provided by sponsor. Must arrive at advance warehouse by deadline listed here.
- Handouts can be placed on table at reception. Sponsor to provide handouts. Must arrive at advance warehouse by deadline listed here
- Logo in Events section of GDC Conference Program. Deadline listed here
- Logo to appear on two 22"x28" thank you signs provided by Show management to be set up during reception if logo provided no later than deadline listed here
- 2 All Access Passes to 5-day Game Developers Conference
- Includes set allotment of $8,500 for food and beverage. GDC Show management will place the order for food and beverage based on 200ppl in consultation with the sponsor. If the sponsor wishes to add to the initial order onsite they are able to do so at own cost.
- Text listing on pocket CAAG
VIP Party (Exclusive) - $35,000
Target top developers, VP and CEO level decision makers, industry luminaries, press, etc. The GDC will work with the sponsor to drive your targeted audience to the VIP Party. This exclusive networking event is held at an upscale venue in San Francisco.
Pre-Event Exposure:
- V.I.P Party word description, logo and link on Events page of GDC website. Description will indicate target audience and drive attendees to pre-register through sponsor (sponsor will manage the attendee list, GDC will market the event and add targeted attendees to the guest list in consultation with the sponsor)
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
Onsite Reception Exposure:
- Tabletop during reception (includes one 6ft draped table, 2 chairs ). AV and electrical not included and must be ordered and paid for by sponsor. Operations will provide AV contact.
- 1 GDC Conference Assistant to help sponsor monitor the guest list at the door.
- Hanging single-sided banner at reception venue hung by pipe and drape (banner size: 8'w × 5'h provided by sponsor. Must arrive at advance warehouse by deadline listed here)
- Handouts can be placed on table at reception. Sponsor to provide handouts. Must arrive at advance warehouse by deadline listed here
- Event listing and logo in GDC Show Program. Deadline listed here
- Logo to appear on two 22"x28" thank you signs provided by Show management to be set up during reception. Logo needs to be received by deadline listed here.
- 2 All Access Passes to 5-day Game Developers Conference
- Food and beverage included for 200ppl. Show management will place the initial order in consultation with the sponsor. Sponsor is responsible for any additional food and bev beyond the initial order.
- Branded napkins with sponsor logo (production included)
- Text listing on pocket CAAG
- DJ service included for (2) hours (optional) OR ability for client provided band to play on-site (includes 3-4 piece, acoustic, microphone(s), all other band related costs covered by sponsor)
Party/Event Promotion Packages - $8,925
Throwing your own Party/Event around the GDC? We will help you promote it! Drive targeted developers to your event with specific attendee marketing.
- Event listing, company logo and word description on the Event page of GDConf.com
- Sponsorship title, company logo and 50 word description on GDConf.com Sponsors page
- 160x600 Run of site banner on GDConf.com. See banner spec details
- Inclusion of one GDC Update ad slot with logo and 50 word ad copy sent to 60,000 GDC subscribers. Ad slot placement is based on date of sponsorship signed and availability
- Event listing and logo in GDC Show Program if received by deadline listed here.
- Totebag insert in GDC Totebag distributed to to attendees. See guidelines here
Coffee Break Sponsorship
Choose Day: Monday - Friday
Choose Location: There are 5 different Coffee Break locations, work with sales rep to select location.
Choose Time: Coffee breaks happen twice a day. Choose AM or PM
Rates:
| 1 Coffee Break (Exclusive) (includes all 5 locations for an AM or PM break) |
$8,000 |
| 1 Coffee Break (non-exclusive) (includes 1 location for an AM or PM break) |
$3,500 |
| Multiple Coffee Breaks (discounts available) |
Ask Sales Rep |
Each Coffee Break includes:
- Two (2) 22"x28" signs at each break area include company logo produced by Show Management. Logos need to be received no later deadline listed here.
- Sponsor branded napkins at coffee station (show management to produce, logo must be received by deadline listed here)
- Sponsor branded coffee sleeves at coffee station (show management to produce, logo must be received by deadline listed here)
- Sponsor listing and company logo in GDC Show Program.
- Sponsorship title, company logo and 25 word description on GDConf.com Sponsors page
Sponsored Speaking Opportunities
GDC Sponsored Sessions - see below for prices
GDC Sponsored Sessions provide interested parties the opportunity to have an intimate conversation with the influential game developer community. Sponsors can customize the session content to show how their product or service can improve the game creation process. The GDC conference management team is happy to consult with you to ensure that your message is communicated in an effective and targeted manner.
Add GDC Vault taping to extend the life and reach of your Sponsored Sessions. The GDC Team will professionally record the content and host it online post-event at GDC Vault, where you will collect the leads of everyone who views it.
Session Includes*:
- One (1) Small, Medium, or Large room set theater style for all one hour sessions.
- Detailed listing on GDConf.com includes*: session title, company name, 100-word session description, track, speaker, 50-word speaker bio, date/time/location. - Subject to change
- Listing in GDC Conference Program includes the following. Deadline listed here: session title, speaker name, 100-word session description, track, date/time/location.
- Session evaluation form during session to be run by Show Management. (Results will be provided.)
- Two (2) Conference Associates at door.
- Speaker will need to be registered as an Exhibitor or Exhibitor Staff.
- One (1) screen, two (2) lav mics, one (1) podium mic, one (1) aisle mic. and one (1) data projector.
Pricing:
| Session Only | Add GDC Vault Taping* | |
| Sponsored Session Small (Occupancy 1-199) |
$5,250 | $1,600 (view details) |
| Sponsored Session Medium (Occupancy 200-270) |
$5,775 | $1,600 (view details) |
| Sponsored Session Large (Occupancy 271+) |
$6,300 | $1,600 (view details) |
*NOTE: Sponsored Session Title and Abstract will need to be approved by GDC Content team prior to messaging execution. Please note, once approved the sponsor should reference your Sponsored Session as [Session Title], a Sponsored Session within the Game Developers Conference. The sponsor may not reference the Sponsored session as a standalone event at GDC or as an main conference, summit, tutorial event or session programmed by the Game Developers Conference.
All Press Releases sent by sponsoring company must be approve by GDC Show Management.Full Day Tutorial/Developer Day - $45,000 or $52,500 with GDC Vault Taping
Present a full-day tutorial of session content to the developer community, using speakers from your company and partners, tailoring topics to drive home your message to this influential audience.
Add GDC Vault taping to extend the life and reach of your Tutorial Day. The GDC Team will professionally record the content and host it online post-event at GDC Vault, where you will collect the leads of everyone who views it.
Date: Monday or Tuesday
Location: Convention Center, Room TBD
Classroom Capacity: TBD
Room Information:
- Set-up can begin starting at 6pm the evening prior to the Tutorial/Developer Day.
- GDC operations will order two– 8'x18" tables and four chairs for outside of the room to be used for assembly/registration tables.
- Sponsor can begin computer setup in the room at 6:00pm on the evening prior to the Tutorial/Developer Day.
- Sponsor can bring locks for these rooms.
Content:
Sponsor to create full day of session content and speaker lineup. Note: speakers must be employees or partners of the sponsoring company. Sponsor promotion of the Tutorial/Dev day must follow the GDC rules and regulations.
Marketing:
- Sponsor Tutorial/Developer Day will be promoted on Gdconf.com Tutorial page (content to go live within 1 week after sponsor provides). Listing includes 100 word description, and link to full day's content lineup within GDC's Schedule Builder.
- Each individual session listed on Gdconf.com gets a 50 word description and 50 word speaker bios.
- Sponsor Tutorial/Developer Day will receive homepage promotion on GDConf.com. Includes sponsor logo and link to Tutorial/Developer Day
- 1 interview in Join The Game Network Newsletter. Timing based on availability. See archive here
- Sponsor Tutorial/Developer Day will be promoted for 30-days prior to event on Gamasutra.com
- Sponsor Tutorial/Developer Day will be listed in a minimum of one (1) GDC email newsletter highlighting Tutorials
- 1 Totebag insert included in GDC totebag: See guidelines here
- One (1) 160x600 banner on GDConf.com
- Attendee mailing lists will be available for use prior to the conference and post conference. Sponsor to contact GDC's third party mail house to process their mailing, via the mail info doc. They may either select to mail to all pre-registered attendees or by pass type (Conference or Expo).
Registration:
- The GDC will assume responsibility for Dev Day registration. Game developers will be admitted to the sponsors Developer Day by purchasing an All Access pass or Tutorial Only Pass through GDC registration.
- Should the sponsor want to hand out special Developer Day bags, GDC will offer the services of our CAs (Conference Assistants) in inserting up to five pieces in the bags provided by the sponsor. CAs will also assist with the distribution of the Dev Day bags at the door of the classroom. All materials for bags must be received at the advanced warehouse to ensure timely coordination of bag distribution.
Operations:
- Standard conference AV set is provided. Additional AV needs will be at sponsors cost. GDC Operations staff will coordinate A/V needs with all Dev Day speakers and work with sponsor on set up, move in, rehearsal and move out for Dev Day sponsored tutorials. GDC requires that specifications for set up of the Dev Day tutorials be communicated at least 3 weeks prior to GDC.
- GDC Operations staff will coordinate A/V needs with all Dev Day speakers. Operations staff will also work with sponsor on set up, move in, rehearsal and move out for Dev Day sponsored tutorials. GDC requires that specifications for set up of the Dev Day tutorials be communicated at least 3 weeks prior to GDC.
- Sponsor will work with GDC conference operations to make sure everything is ordered correctly. GDC will provide sponsor with an Autocad drawing of this room two months prior to move in.
- GDC will pay for minimum electrical needs to cover the standard AV in the Dev Day Room, additional electrical can be ordered by show management at the Sponsor's expense. Sponsor will notify GDC of these needs no later than 30 days before move-in.
- Internet is not included in the Tutorial/Dev Day room. Internet can be ordered by show management at the Sponsors expense. Sponsor will notify GDC of internet needs no later than 30 days before move-in.
- GDC ops team will assist in freight coordination for Sponsor's Dev Day (all freight should be shipped to sponsors booth/expo suite where it can be sorted and distributed). GDC operations will coordinate with GES to move freight to session rooms.
- The sponsor will have two CAs available to assist them with the tutorial and their workshops at the session room.
All Press Releases sent by sponsoring company must be approved by GDC Show Management.


