
GDC Mobile App
GDC 2014
March 17-21, 2014
Expo Dates: March 19-21
Moscone Convention Center
San Francisco, CA
Reach attendees at their fingertips as they build their event schedule, search for sessions, browse exhibitors, and interact live within the GDC Mobile App.
Sponsorship packages are perfect for promoting your products and services and driving traffic to your booth, sponsored sessions, and networking events through push notifications, micro apps, custom badges, coupons, splash pages and more.
GDC Mobile App Opportunities
Marketing/Promotions
GDC Mobile App Opportunities
Platinum Marketing Package - $18,000 (1 Available)
Sponsorship Deadline: TBD- Promoted as Mobile App Platinum Sponsor on GDC event website, onsite Event Guide, and Mobile App marketing materials
- Exclusive logo exposure on the Splash Screen when the Mobile App loads
- "Welcome to GDC" notifi cation message to Mobile App registrants. This exclusive opportunity is via the "geofencing capability" of the Mobile App. As Mobile App registrants near the GDC event they will receive the following message, "The GDC team and "Sponsor name" welcome you to GDC."
- One (1) push notification message (100 character limit. Goes out to main screen of all Mobile App users). Message must be tied to an attendee benefit/giveaway
- One (1) Branded micro app on first page (appears on home menu screen with the "event brand" icons). Micro app icon can appear as company logo and link to mobile friendly webpage. Note: GDC Show Management can create a mobile friendly page promoting your booth/sponsored session if needed.
- Two (2) custom badges to promote booth or sponsored session
- Two (2) custom coupons to promote booth or sponsored session
Contact your sales rep for more info.
Gold Marketing Package - $12,000 (2 Available)
- Promoted as Mobile App Gold Sponsor on GDC event website, onsite Event Guide, and Mobile App marketing materials
- One (1) Branded micro app on first page (appears on home menu screen with the "event brand" icons). Micro app icon can appear as company logo and link to mobile friendly webpage. Note: GDC Show Management can create a mobile friendly page promoting your booth/sponsored session if needed.
- One (1) push notification message (100 character limit. Goes out to main screen of all Mobile App users). Message must be tied to an attendee benefit/giveaway. Only 1 sponsor push message per day (push message based on availability)
- One (1) custom badges to promote booth or sponsored session
- One (1) custom coupons to promote booth or sponsored session
Contact your sales rep for more info.

Sponsored Splash Page
The event splash page appears the first time the app is launched and provides exclusive logo visibility to the Platinum Sponsor.

Sponsored Micro App
Micro apps are icons that appear on the main screens of the mobile application, such as, "Full Agenda", "Exhibitors", and "Participants". A sponsor micro app can appear as a company logo and open to a mobile friendly page of sponsors choice (ideal for promoting products, services, booth #, sponsored sessions, parties etc.).

Sponsored Badge
Badges are earned when a user "checks into" a particular location at the event ("check in" is similar to foursquare). This could be at an exhibitors booth or sponsored session. Checking into a location unlocks the badge, and then the user is told they earned a badge and shown the name, graphic and description of the badge.

Push Notifications
Push notifications are messages instantly sent to all the mobile app users. The push notification appears as pop-up message on mobile phones – it's similar to receiving a text message from a friend. It can be a very effective way to drive traffic to your booth, or remind everyone that a sponsored session or party is about to begin. Note that the display and behavior of the notification may vary from device to device based on user settings and the phone operating system.

Custom Coupons
Coupons are displayed on the Mobile App screen when a user "checks into" your booth or sponsored session ("check in" is similar to foursquare). Coupons can be used to drive traffic to your booth or sponsored session by telling attendees to show the coupon to receive a gift (example: t-shirt) or be entered to win a prize. Coupons show your company name, logo and description of the "offer."


